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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Chevy reveals new IndyCar aero package

The IndyCar Series is not one that demands its participating teams and automakers to design their own chassis as they do in Formula One, but for this season, the organizers have opened it up to allow for custom aero packages. What you're looking at here is the new look of the chassis to be fielded by teams running under Chevy power. Based on the Dallara DW12 chassis – introduced three years ago and named after the late Dan Wheldon – Chevy's new package is designed for road courses and short ovals, with the speedway configuration to be revealed later. The kit features new wings front and rear and more sculpted side pods. It's also got new wedges at the back to envelop the otherwise open wheels that are a hallmark of Indy racing, a more streamlined engine cover and bigger rear bumper pods. The new package will debut at the Grand Prix of St. Petersburg that will kick off this year's championship in Florida on March 29, followed by the road-course grands prix in Louisiana, Long Beach, Alabama and Indianapolis before the new package needs to be ready for the Indy 500 late in May. Half of the teams on the starting grid this season will be running under Chevy power and are expected to use this new aero kit, with the remaining Honda teams slated to run a different package of their own. Chevrolet Debuts All-New 2015 IndyCar Aero Package Chevy-developed bodywork delivers improved aerodynamics 2015-02-17 INDIANAPOLIS – Chevrolet-powered racecars in the 2015 Verizon IndyCar Series will feature Chevrolet-developed aero packages. Chevrolet introduced the road course/short oval body design today at the Indianapolis Motor Speedway. It is distinguished from the previous racecar with new front wing elements, sculpted side pods and a new rear wing. A speedway configuration for the aero kit, designed for high-speed ovals, will be introduced ahead of its competitive debut at Indianapolis in May. "This is an important milestone in Chevrolet's involvement in IndyCar racing," said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports. "We focused on developing an aerodynamic package that delivers an balanced combination of downforce and drag, along with integrated engine performance. It's a total performance package." The new Chevy road course aero configuration delivers greater aerodynamic performance than the previous design.

GM may kill 6 car models as it works with UAW to tackle sales slump

The president of the United Auto Workers union said on Thursday the union is talking with General Motors about the potential threat to plants and jobs from slumping U.S. car sales. GM's response will be more trucks and SUVs, and sources say at least six slow-selling car models may be killed off. "We are talking to (GM) right now about the products that they currently have" at underused car plants such as Hamtramck in Michigan and Lordstown in Ohio, and whether they might be replaced with newer, more popular vehicles such as crossovers, Dennis Williams told reporters. "We are tracking it (and) we are addressing it," Williams added. GM has cut shifts at several U.S. plants this year as inventories of unsold cars have ballooned. Industry analysts said more jobs could be at risk as the automaker wrestles with permanently shrinking production of small and midsized sedans. GM is reviewing whether to cancel at least six passenger cars in the U.S. market after 2020, including the Chevrolet Volt hybrid, which could be replaced in 2022 with a new gasoline-electric crossover model, Reuters has learned from people familiar with the plans. Other GM cars at risk include the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala and Chevrolet Sonic, sources said. Some analysts have singled out GM's Hamtramck plant in Detroit as one of the most vulnerable because of plummeting car sales. The plant, which opened in 1985, builds four slow-selling models: Buick LaCrosse, Chevrolet Impala, Cadillac CT6 and Chevrolet Volt. In the first half, it built fewer than 35,000 cars, down 32 percent from the same period in 2016, according to suppliers familiar with GM's U.S. production schedule. The typical GM assembly plant builds 200,000-300,000 vehicles a year.COMING ATTRACTIONS: TRUCKS AND SUVS GM must "create some innovative new products" to replace slow-selling sedans "or start closing plants," said Sam Fiorani, vice president of AutoForecast Solutions. The auto maker already has begun to shift future production plans from cars to trucks, according to Morgan Stanley auto analyst John Murphy. He estimates that fewer than 10 percent of the new vehicle models that GM will introduce over the next four years will be passenger cars, with the rest divided among trucks, SUVs and crossovers. GM plans to add production of the new Cadillac XT4 crossover next year to its Malibu sedan plant in Fairfax, Kansas.