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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Recharge Wrap-up: EV torque secrets, UC Davis maps future of biofuels

A UC Davis white paper maps out "Three Routes Forward for Biofuels," balancing investment risk with carbon benefits. The first option is "incremental," in which we tinker with the existing biofuel manufacturing infrastructure for small improvements over time. The "transitional" plan suggests integrating cellulosic production and other innovations with existing operations. The third route, called "leapfrogging," would mean building refineries based on new technology such as cellulosic and algae-based biofuels. The paper suggests ways the US could use these three routes together in different areas, and predicts the payoffs in terms of carbon emissions could be significant if the right people are willing to risk the capital. After all, financial advisers are always telling investors to diversify their portfolios to manage risk and rewards in the same way. Read more over at the UC Davis Institute of Transportation Studies. The Formula E Long Beach ePrix will offer free admission. The seventh round of the inaugural all-electric race season, which was moved from Los Angeles to the streets of Long Beach, will offer fans free grandstand and general admission. The race, which takes place on April 5, 2015, will use a 1.6-mile portion of IndyCar's Grand Prix of Long Beach. Read more at LA Times. Polaris is now offering its 2015 GEM electric vehicles, including the new street-legal eM1400 LSV. The passenger and utility vehicles come in two- to six-passenger configurations, many of which are street legal on roads with posted speed limits of up to 35 miles per hour. The eM1400 LSV utility vehicle seats two, offers 1,250 pounds of payload, 1,250 pounds of towing capacity, a top speed of 25 mph and a range of up to 45 miles. Its on-board charger plugs into any standard 110-volt outlet. Read more at Hybrid Cars and check out all the different configurations yourself at the Polaris website. In EVs, more torque does not always equal faster. Green Car Reports found this out when driving the Fiat 500e (with 147 pound-feet) against the similarly weighted Chevrolet Spark EV (with 400 pound-feet). The secret is, at least in part, in the gearing. The Fiat has a 9.6:1 reduction gear, making it quicker at lower speeds despite having far less available torque, while the Chevy uses a 3:1 ratio. The trade-off though, is in top speed. Furthermore, Chevy electronically limits the torque delivery at low speeds, as 400 pound-feet is a lot of launch for the little Spark EV to handle.

2016 Chevy Volt rated at 106 MPGe, 53 miles of pure EV range

Following a string of rumors, Chevrolet and the Environmental Protection Agency have released official fuel economy numbers for the second-generation Volt. As was reported earlier today, the new and improved hybrid will cover 53 miles on pure electric power. As Chevy tells it, first-gen Volt owners cover about 80 percent of their mileage on EV power alone, so the 40-percent increase from the second-gen should lead to an even bigger reduction in gas-powered Volt mileage. Chevy expects some 90 percent of mileage to come from a plug with its new 2016 model. This newfound EV range comes thanks to the 2016 Volt's 18.4-kilowatt hour lithium-ion battery. Rated at 106 MPGe by the feds – exactly what was promised by a June leak – the 2016 Volt improves nicely on the current model's 17.1-kWh, 98-MPGe battery back. There's also a marked improvement when relying on the gas-powered on-board generator. The 1.5-liter, four-cylinder engine will happily run on regular fuel and return a still-impressive 42 miles per gallon combined rating once the battery's state of charge is depleted. Expect the freeway to cruise to be even better, although Chevy isn't ready to say by how much. Fully charged and with a full tank, drivers should expect to cover 420 miles, a 40-mile improvement over the current model. Scroll down for the official press release from Chevrolet Related Video: The Results Are In: More Range for the 2016 Volt EPA-estimated pure electric range is 53 miles DETROIT – The 2016 Volt is engineered to offer customers more of what they want: range, range and more range. The Volt's all-new second-generation Voltec extended range electric propulsion system delivers 53 miles of pure EV range, based on EPA testing. That is nearly a 40-percent improvement over the first generation Volt. Chevrolet expects many next-generation Volt owners will use power solely from their battery for more than 90 percent of trips. Today, Volt owners use battery power on 80 percent of their trips. This means that the average Volt owner may expect to travel well over 1,000 miles between gas fill ups, if they charge regularly. For the first 53 miles, the Volt can drive gas and tailpipe-emissions free using a full charge of electricity stored in its new 18.4-kWh lithium-ion battery, which is rated at a combined 106 MPGe, or gasoline equivalent. When the Volt's battery runs low, a gas-powered generator seamlessly operates to extend the driving range for a total of 420 miles on a full tank.