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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2015 Chevy Silverado gets Custom Sport package

It's been on our mind for a couple of years that the Chevrolet Silverado could really use "a sophisticated monochromatic look." It is, at long last, a reality. Harking back to the Custom Sport Trucks the company produced in the 1960s, the 2015 Custom Sport package can be had in black or white on LT and LTZ models for those in search of "a touch of elegance." That means body-colored front and rear bumpers and grille surround, a black grille, and chrome applied to the door handles, mirror caps, side moldings and 20-inch wheels. The package, which will cost between $1,950 an $2,950, also throws in projector beam headlamps, tow hooks, and heated mirrors. LT trims can be had in black or white, LTZ trims - including Z71 - offer the choice of black or White Diamond Tricoat. The press release below has more information. Don't everybody rush to the dealer at once. 2015 SILVERADO OFFERS CUSTOM SPORT PACKAGE Inspired by Chevy Custom Sport Trucks that helped launch personal-use pickups DETROIT, 07/01/15 – With the new 2015 Silverado Custom Sport special edition, Chevrolet pays homage to one of its most iconic pickups, adding a sophisticated monochromatic look to double- and crew-cab Silverados. The Custom Sport package features body-colored front and rear bumpers and a body-colored grille surround with a chrome-accented black grille. Other accents include 20-inch chrome wheels, chrome door handles and mirror caps, and chrome body-side moldings. The package also includes projector beam headlamps, tow hooks and heated power-adjusted mirrors. "The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s," said Sandor Piszar, Chevrolet Trucks marketing director. "Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado." The redesigned 1967 Chevrolet pickup entered the market at a time when trucks were starting to move off the jobsites and into the driveways of cities and suburbs. The 1967 Custom Sport Truck, with its bright trim, plush carpet and bucket seats, helped launch a wave of personal use pickups that continues today. For the 2015 Silverado, the Custom Sport package will be available as LT and LTZ models, including Z71s. LT models will be available in black or white, while LTZs will come in black or White Diamond Tricoat. Package prices will vary from $1,950 to $2,950, depending on the model. Dealers can place orders starting this month.

CNG-powered Chevy Sonic, Cruze headed your way

The value proposition for a Crazy Diamond Performance CNG ride was a little bit better before gas prices took a dive in the past month. Still, the Michigan-based company, which converts some of Chevrolet's compact vehicles to run on compressed natural gas, received approval late last month from the US Environmental Protection Agency (EPA) for two of its conversion models. And CNG is still pretty cheap. Crazy Diamond will start selling CNG versions of both the Chevrolet Cruze and Chevrolet Sonic. The startup will target fleet operators looking to cut both refueling costs and their carbon footprint. CNG can be found in much of the country in the low $2 range, while the average CO2 emissions are about 25 percent less than those of similar gas-powered vehicles. Average gas prices have tumbled by more than 30 cents a gallon in the last month, according to AAA, but they're still at close to $3. The two models will be able to go almost 300 miles on a full tank of CNG. Crazy Diamond said this summer that it would start selling converted a CNG-powered Cruze that delivers 130 horsepower for as low as $26,000. The turbocharged version goes for about $28,000. Take a look at Crazy Diamond Performance's celebratory press release below. Crazy Diamond Performance recieves EPA approval on its CNG Cruze and Sonic CDP receives EPA approval for its Mono-Fuel CNG Cruze and Sonic. Shelby Township, Michigan, October 30, 2014– Crazy Diamond Performance (CDP) receives EPA approval on its Mono-Fuel Compressed Natural Gas (CNG) Chevrolet Cruze and Chevrolet Sonic. Crazy Diamond Performance has received EPA approval on two new mono-fuel small passenger vehicles, the CNG Chevrolet Cruze and CNG Chevrolet Sonic. These new mono-fuel CNG platforms are the first of a series of small and fuel efficient vehicles coming from CDP, where cost, low emissions and reduced fuel consumption is important for not only fleet owners, but to the general public as well. "Soon to be available, are the 1.8L and 1.4L Cruze and Sonic CNG retrofit systems. These two vehicles represent a change in the status quo, with an OEM level integration of the fuel system and its components" states Michelle Fern, Executive Vice President CDP Inc. These vehicles provide flexibility for fleets looking to purchase a domestic small mono-fuel passenger sedan, but have not had an option until now. There are significant emissions benefits over its gasoline counterpart, with an average reduction in Carbon Dioxide (CO2) of 25%.