Red 1960 Chevy Truck on 2040-cars

Auto blog

Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...

Nissan Leaf ends 2013 with best sales month ever, but can't catch Chevy Volt

Nissan and Chevrolet both ended 2013 with solid sales figures for their plug-in vehicles, the first two that were released (all the way back at the end of 2010) from major automakers. As has been the story for most of 2013, December sales for the Nissan Leaf and the Chevy Volt were roughly the same. When we left the year-to-date running tally at the end of November, the Volt was at 20,702, while the Leaf was at 20,080. As you can tell from the image above (if you've been noticing the trend in these EV sales monthly flash-reports), the Leaf outsold the Volt, but was it enough to put the Nissan on top for the year? In 2013, Nissan sold 22,610 Leafs, more than twice as many as in 2012. Almost. The Leaf made a valiant attempt, and did have its best month ever with 2,529 units sold. That means that for 2013, Nissan moved a total of 22,610 Leafs, more than twice as many as in 2012 (that year, Nissan sold only 9,819 Leafs in the US) and actually more than 2012 and 2011 Leaf sales combined (which was 19,493). Nissan continues to see the effects of its price drop and expanded sales areas, with Georgia rapidly becoming a Leaf hotbed. Nissan's Paige Presley said that Atlanta was once again the Leaf's number one market and that, "sales are expanding deeper into Georgia markets such as Macon and Columbus." The Volt saw a boost upwards from a November slump and sold 2,392 units in December. That puts the plug-in hybrid's annual total at 23,094, just down from the 23,461 sold in 2012. For all of 2013, though, the Volt outsold the Leaf by 484 vehicles. In a competition like this, we'll count that as a win for both sides. We will our more detailed monthly green car sales report, which covers more of the fuel efficient vehicles on the market, up soon. News Source: GM, Nissan Green Chevrolet Nissan Electric Hybrid PHEV ev sales hybrid sales

Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.