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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Which of these five plug-ins should win the 2017 Green Car of the Year?

It's going to be a competitive race for the 2017 Green Car Of The Year. With a minivan in the running for the first time in ages, the five finalists announced by Green Car Journal today include five very different plug-in vehicles. As Ron Cogan, the editor and publisher of Green Car Journal, said in a statement, "electrification is now considered by most automakers an essential technology for current and future high-efficiency models." Let's check out the list: Toyota Prius Prime, the updated plug-in version of the world's best-selling hybrid. Chevy Bolt, GM's all-new entry into the long-range EV game. Chrysler Pacifica, a family hauler with the ability to go 30 miles on electric power. Kia Optima. The nomination is for the full line-up, but really the hybrid and plug-in hybrid models are the green stars here. BMW 330e iPerformance, one of the automaker's many new plug-in hybrids that bring battery power to models outside the i sub-brand. Green Car Journal will announce the winners at the Los Angeles Auto Show on November 17th, along with some, "other green transportation announcements," whatever that means. Last year, the winner was the 2016 Chevy Volt, the first model to snatch up two wins. Which do you think should win this year? Related Video: News Source: Green Car JournalImage Credit: REUTERS/Kevork Djansezian Green LA Auto Show BMW Chevrolet Chrysler Kia Toyota Chevy Bolt chrysler pacifica green car of the year toyota prius prime bmw 330e

2016 Chevy Volt sneak peek at CES

Here it is, folks – your first real glimpse at the 2016 Chevrolet Volt. The gasoline-electric sedan will officially debut at the Detroit Auto Show next week, but Chevy gave us a sneak peek of its redesigned Volt at a media event in Las Vegas late Sunday, as part of its CES festivities. There isn't a ton to see here, and sorry about the low quality video (and for us not standing front and center during the reveal). But we can clearly see the car's redesigned front fascia – something recently previewed at a fan event in Los Angeles. For another view, check out a high-res photo of the new Volt from our friends at The Verge, here. Chevy even tweeted a photo of the Volt's new nose on its official Volt Twitter account, which you can see below. The automaker didn't divulge any details about its new Volt, but we already know quite a bit. For starters, the Volt will use a new, 1.5-liter gasoline engine and won't require premium fuel. It'll have more EV range and a bigger battery, too. We'll have a whole mess of information when the 2016 Volt is fully revealed in Detroit in about one week's time. In the meantime, here are some more looks at the Volt, courtesy of the Twitterverse. We're so excited about #NextGenVolt we brought it out early at #CES2015! Full details on 1/12 at #NAIAS. pic.twitter.com/hPCbTFGSV4 - Chevrolet Volt (@ChevyVolt) January 5, 2015 Take a look at the new Chevy Volt http://t.co/laCvWLRMXk pic.twitter.com/uOzRh5XCrP - Engadget (@engadget) January 5, 2015 The very first look at the 2016 Chevy Volt doesn't disappoint: http://t.co/PM0HcnyQOo pic.twitter.com/WFtoyd0utH - Gizmodo (@Gizmodo) January 5, 2015 Chevy just gave @Tim_Stevens a very quick look at the next-gen Volt at #CES2015. #CNETatCES http://t.co/3n6EK1yOrC pic.twitter.com/7KDYh0VSg0 - CNET (@CNET) January 5, 2015 Related Gallery 2016 Chevy Volt at CES Related Gallery 2016 Chevrolet Volt Teaser Images Green CES Detroit Auto Show Chevrolet GM Alternative Fuels Green Automakers Electric Hybrid Videos Sedan 2015 Detroit Auto Show CES 2015