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Junkyard Gem: 1987 Chevrolet Turbo Sprint

Fifteen years ago, I wrote my first-ever automotive article under the name Murilee Martin, and it didn't take me long to start writing about one of my favorite automotive subjects: the junkyard. Before I'd refined my system for documenting discarded vehicles, however, I shot a lot of boneyard photos that never got used. For today's Junkyard Gem, I have four shots from early 2007 of one of the rarest turbocharged machines of the 1980s: the Chevrolet Turbo Sprint. The Chevrolet Sprint was really a rebadged Suzuki Cultus, from the pre-Geo era when General Motors sold the Isuzu Gemini as the Chevrolet Spectrum, the Daewoo LeMans as the Pontiac LeMans and the Toyota Corolla as the Chevrolet Nova (soon enough, the Spectrum became a Geo, and the Nova became the Prizm). The second-generation Cultus appeared in 1988, becoming the Geo Metro on our shores the following year. The Turbo Sprint was available for just the last two years of the Sprint's 1985-1988 American sales run, and it appears that just a couple of thousand were sold; if I'd known at the time just how rare they were, I'd have shot more photos of this one at the now-defunct Hayward Pick Your Part. The turbocharged 993cc three-cylinder produced 70 horsepower, 22 better than the naturally-aspirated version. Since the Turbo Sprint weighed just 1,620 pounds (that's about 500 pounds lighter than a barely more powerful '22 Mitsusbishi Mirage), it was plenty of fun to drive. For 1988, the regular Sprint hatchback cost $6,380 while the Turbo Sprint listed at $8,240 (that's about $15,375 and $19,855 today, respectively). Believe it or not, a Turbo Sprint actually raced in the 24 Hours of Lemons 10 years ago, though it didn't end well. This ad is for the regular Cultus, not the Cultus Turbo, but the screaming guitars sound reasonably turbocharged. For the most part, Chevy Sprint marketing was all about cheap purchase price and stingy fuel economy… at a time when gasoline prices were cratering. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Can DARPA hack into a Chevy Impala through OnStar?

An ex-video game wizard named Dan Kaufman tracked a circuitous route to becoming the head of the Software Innovation Division at the Defense Advanced Research Projects Agency. DARPA normally makes these pages because of its work with autonomous vehicles and automobile technology that overlaps with military applications, but for the past five years Kaufman and his multiple research teams have been working on creating unhackable software code that could be used in military drones. Part of that work has involved hacking into just about everything else, and as a segment on 60 Minutes reveals, that includes cars. The masterminds discovered a way to hack into OnStar, the General Motors telematics system. After figuring out how to hook into OnStar's emergency communication system, they overwhelmed it with data. While the computer was busy trying to manage the overrun of data, the research team inserted code that took control of the sedan's other computers, giving it control. So while reporter Leslie Stahl tooled around in a parking lot, a DARPA researcher with a laptop would occasionally take control of the car, like by applying its brakes or, conversely, removing the ability for Stahl to use the brakes. Hacking into vehicles has been in the news for years: Car and Driver ran a feature on the various ways cars could be hacked in 2011, two hackers released a car-hacking code at the hacker-fest Defcon in 2013 and demonstrated how it worked on a Toyota Prius and Ford Escape, and German researchers demonstrated how they could hack into BMW's Connected Drive remote-services system last week via an attack on the cars' telematics units. This isn't about GM or Onstar or the future; hacking into cars of all kinds isn't coming, it's here, and it doesn't take the half-billion-dollar annual budget of a small DARPA division to do it. Check out the 60 Minutes video on the CBS site (you can watch the entire video from a mobile device without logging in). The OnStar hacking starts at 6:45, but it's worth watching what leads up to that. News Source: Jalopnik Chevrolet Safety Technology Infotainment Autonomous Vehicles Videos Sedan hacking 60 minutes