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2016 Chevy Camaro performance figures released

If you want to make a car faster, there are two sure-fire ways to get the job done – add power and/or reduce weight. Chevy has done both for the 2016 Camaro, putting as much as 455 horsepower into its muscle coupe and shaving a few hundred pounds from every trim. That range-topping power comes courtesy of a 6.2-liter V8 engine, and it's enough grunt to push an automatic-equipped Camaro SS to 60 miles per hour in just 4.0 seconds flat (4.3 seconds with a manual) and down the quarter mile in 12.3 seconds at 116 mph (12.5 at 115 for the stick). Not coincidentally, those acceleration specs, at least on paper, put the V8-powered Camaro SS just above the Mustang GT on the muscle-car pecking order. When the road gets twisty, Chevy claims the Camaro SS can generate as much as .97 g on the skidpad. And, thanks in part to its Goodyear Eagle F1 summer tires, the SS can stop from 60 in as little as 117 feet. We look forward to finding out how nimble the new Camaro feels when compared to its primary competitors. <p>Your browser does not support iframes.</p> Moving down one notch to the 335-hp 3.6-liter V6, properly equipped 2016 Camaro coupes can hit 60 in as few as 5.1 seconds and cover the quarter in 13.5 at 103. Perhaps even more intriguingly, the 2.0-liter turbocharged four-cylinder and its 275 horsepower (the only configuration quicker with a manual transmission, incidentally) can propel the Camaro to 60 in 5.4 seconds and through the 'ol 1320 in 14 seconds flat. That's seriously quick, but buyers comparing the Camaro to the Mustang will find that the EcoBoost 2.3-liter is a bit more powerful (310 hp and 320 lb-ft) and quicker (5.1 seconds to 60). Chevy is making lots of noise about the efforts its engineers went through to shed weight from the 2016 Camaro, going so far as to shave down suspension bolts so that no thread went unthreaded. The weight-saving obsession pays off – base Camaro models are down 390 pounds while the SS model drops 223 pounds over the 2015. The 2016 Camaro SS boasts a power-to-weight ratio of 8.1 lbs per pony, a 14-percent improvement over the last-gen. Even though weight is down, chassis stiffness is said to be up by 28 percent over the fifth-gen Camaro coupe. Also of note: The Camaro is now lighter than the Mustang across the board when comparing like-to-like configuration levels. The 2016 Chevy Camaro starts at $26,695 (including $995 for destination).

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Trucks and tidbits from GM's earnings report

General Motors announced this morning that 2018 was a good year for it financially, thanks in large part to the company's performance in North America, which was predicated, according to the company, on "strong pricing, surging crossover sales, successful execution of the company's full-size truck launch, growth of GM Financial earnings, and disciplined cost control." GM reported full-year income of $8.1 billion and EBIT-adjusted income of $11.8 billion. Crossover sales in 2018 were 1,034,808, an increase of 7 percent compared to 2017 deliveries. Throw in the body-on-frame SUVs and the ute number is a total 1,295,700. But let's face it: It is the trucks that really matter. The Chevy Silverado and Colorado, the GMC Sierra and Canyon. Altogether, GM sold 973,463 pickups in the U.S. in 2018. Although Ford gets bragging rights for F-Series sales, GM gets to point out that it has a greater aggregate number. An important factor regarding the trucks and the reported income is that during the last quarter, more than 90 percent of the new 2019 trucks were crew cabs (which have a higher sticker), and at GMC more than 70 percent were Denali and AT4 models (which have even higher stickers). According to reporting by Bloomberg, GM's pickup trucks combine for $65 billion in annual revenue. Clearly when the 2018 sales of the Silverado — 585,581— dwarf the combined sales of both Buick (206,863) and Cadillac combined (154,702), pickups are what matter to the overall health of the company in a way that it is difficult to otherwise achieve. The "disciplined cost control" is something that is very much in the public eye right now, as the company is taking out thousands of its workers, and there is still the "unallocated" plant situation and other plants that will remain under capacity. The numbers in GM's earnings report probably made Unifor members' heads explode in consternation, coming fresh off their Super Bowl ad: " GM, you may have forgotten our generosity, but we'll never forget your greed." But there are a couple of curiosities in the full GM earnings release. One is that so far as its autonomous efforts go, it mentions only that (1) in the first quarter of 2018 Cruise introduced a production-ready autonomous vehicle, and (2) Cruise attracted $5 billion in external capital from SoftBank and Honda. Not a whole lot of love for autonomy. Good thing they have the trucks to fund the program, to say nothing of the external capital.