1946 Chevrolet Pick Up on 2040-cars

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So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

Leno drives Ringbrothers' latest, 1966 Chevy Chevelle Recoil

Jay Leno has been checking out quite a few older rides in his garage as of late, but has mixed things up a little this week. Ringbrothers took home an award at the 2014 SEMA Show for the 1966 Chevrolet Chevelle it named Recoil, and now the car has proven it can do more than just look good on Jay Leno's Garage. While the latest guest might look vintage, underneath those classic lines is a thoroughly modern muscle car sporting a claimed 980 horsepower. The heart of this beast is a supercharged LS7 V8 from Wegner Motorsports and a six-speed Tremec manual gearbox. Even with so much power, it can still run on 91-octane pump gas, and when Jay gets on the throttle the result is a wall of sound from the wailing supercharger. Despite the muscle, the Recoil doesn't really scream about its performance aesthetically. The color is a surprisingly plain beige, but the carbon fiber touches and side exhaust certainly indicate that there's something special here. The owner's sole request for the car was to include metal seats, and Ringbrothers provided them with a few bits of leather offering a touch of comfort. After checking the Recoil out from stem to stern, Leno finally gets behind the wheel and treats our ears to pull after pull from that big, supercharged V8.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.