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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Chevy bringing updated Equinox to Chicago

An updated Chevy Equinox will be revealed at next week's Chicago Auto Show, the automaker confirmed Friday in a press release. The debut of the updated, 2016 Equinox comes on the heels of the midsize crossover – pictured above in its current, 2015-model-year form – posting its best January sales month ever. No details have been released, but Chevy did send out the teaser image you see at right, showing an updated front fascia with new headlamps and LED running lights. This update for the Equinox can't come soon enough. The midsize crossover segment is huge right now, and Chevy's player has largely been unchanged since the second-generation Equinox debuted in 2009. When asked about when we might see a tweaked version of the GMC Terrain – the Equinox's sibling – a General Motors spokesperson could not confirm any specific timing. In any case, we'll bring you all the official details of the new Equinox when it shows its updated face, next week. Featured Gallery 2015 Chevrolet Equinox View 14 Photos News Source: Chicago Auto Show Chicago Auto Show Chevrolet Crossover

Chevrolet Chaparral 2X Vision Gran Turismo could only work in a video game [w/video]

There's something wondrous about the Vision Gran Turismo series of concepts that has let companies go wild with completely imaginary concepts for Gran Turismo. For Chevrolet's crack at the idea, it has taken a page out of its performance past with the Chaparral Can-Am racers of the '60s and '70s, with its designers having reinterpreted that period look for the future of motorsports as the Chaparral 2X. In real life, the 2X looks even better than in earlier photos. The design takes inspiration from someone in a flying suit with head down and arms outstretched, an influence you can really see that in the vehicle's shape. The driver lies facedown inside with the instruments projected onto a visor. Unfortunately, the powertrain here is a complete flight of fancy and works purely in the video game world. It imagines a laser propelled by lithium-ion batteries and an air-powered generation to make 900 horsepower. The 2X has a theoretical top speed of 240 miles per hour and hits 60 mph in a lightning-quick 1.5 seconds. Scroll down to see the concept on video with Chevrolet designers describing their inspiration and read the company's full announcement. It's also downloadable in Gran Turismo 6. Chevrolet to Show Chaparral Vision Gran Turismo Concept Boundary-pushing, Chevy-powered race cars changed motorsports design DETROIT – When racers Jim Hall and Hap Sharp founded Chaparral Cars in 1962, few could have guessed how they would shake up the conformities of the racing world – and fundamentally change it. Through pioneering applications of aerodynamics and aerospace technology, and a partnership with Chevrolet Research and Development, Chaparral Cars advanced the science of racing cars. It also triumphed on the track over well-established sports car companies from around the world, using Chevrolet horsepower. It was that spirit of innovation that inspired the Chevrolet Chaparral 2X VGT concept race car developed for the Vision Gran Turismo project, which celebrates the 15th anniversary of PlayStation® racing game Gran Turismo by inviting manufacturers to give fans a glimpse into the future of automotive design. It will debut at the Los Angeles Auto Show, Nov. 19, and gamers will be able race the Chaparral 2X VGT following the release of an online update for Gran Turismo 6 during the holiday season.