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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Chevy Colorado Z71 Trail Boss 3.0 concept heads to SEMA

Chevrolet is presenting a new take on the Colorado pickup at the SEMA show this year. The show truck picks up where the Colorado Z71 Trail Boss Edition leaves off, with numerous accessories from the parts catalog as well as several custom additions. The SEMA truck is based on a Crew Cab model with four-wheel drive, painted red with rally stripes. Among the features added from the catalog are a sport bar with LED auxiliary lighting, mounted to the cargo bed. It's also stylistically augmented with fender blares, Bowtie emblems, and rocker steps all done up in black to match the 17-inch alloys shod with Goodyear DuraTrac all-terrain tires. Chevy has also equipped this truck with an automatic locking rear diff, a transfer case shield, recovery hooks at the front, a spray-in bedliner, projector-beam headlamps, fog lamps, and all-weather floor mats. Chevy has also fitted this pickup with color-keyed door handles and mirror caps, upgraded exhaust and air intake, rubber floor liners, brushed metal interior trim, and an illuminated grille badge. Public reception will determine how many of these and other additional features will be considered for production. Colorado Z71 Trail Boss 3.0 Concept Shows Off-Road Style New styling accessories, performance parts enhance trail-ready capability LAS VEGAS – The Colorado Z71 Trail Boss Edition is designed for those who want to blaze their own trails and Chevrolet's new Z71 Trail Boss 3.0 concept vehicle enhances its off-road style with new Chevrolet accessories and performance parts. Chevrolet introduced the new concept vehicle at the SEMA Show today, where it joined concept versions of the Silverado 1500 and HD models to demonstrate the depth and breadth of the brand's three-truck lineup. "The Colorado Z71 Trail Boss Edition is made for tackling the tough terrain required to get away from it all and this concept version does it with rugged style," said Sandor Piszar, director of Chevrolet Truck Marketing. "And whether it's the Colorado, Silverado 1500 or Silverado HD, there's a Chevy truck to take you where you want to go, regardless of whether there's a road leading there." The production 2016 Colorado Z71 Trail Boss is offered in extended and crew cab configurations, with a choice of a long or short cargo bed and available 4WD – as well as the all-new 2.8L Duramax turbo-diesel, which takes the maximum trailering rating up to 7,700 pounds.

Here's the production Chevy Bolt

"It looks like a Volt had an evening of regrets with an i3." That's AutoblogGreen editor-in-chief Sebastian Blanco talking about the car you see here, the 2017 Chevy Bolt. Our trusty spy photographers caught the new Bolt EV fully uncovered at a photo shoot, ahead of its official debut at the Consumer Electronics Show in January. To say the styling looks familiar would be an understatement. There's a lot of Volt elements here, and the nod to the BMW i3 is definitely valid. It's not unattractive, it's just sort of, well, there. Never mind, the Bolt will have a lot going for it when it launches, should earlier rumors come to fruition. The hatchback is expected to have a 200-mile electric range, and should cost right around $30,000 after incentives. The Bolt will be built in Michigan, and will likely arrive at dealers in early 2017. Chevy knows this one's going to be huge, and the company is fully committed to launching and marketing the Bolt the right way. We'll have the full details in January at CES. For now, feast your eyes on His Boltness in the gallery above. Let us know what you think about it, in the Comments.