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General Motors and EVs: No stranger to firsts, but where's the leadership?

2015 is already shaping up to be the year of "affordable, 200-mile EV" concepts. Nissan and Tesla have each been talking about them for some time, the latter promising to unveil its Model 3 at the North American International Auto Show in January before balking when the time came. Instead, Chevrolet beat them all by unveiling the Bolt concept at the same event, followed shortly thereafter with suggestions of a 2016 launch – potentially offering the first nationwide EV with anything close to that range. It was the ballsiest EV-related move General Motors has made in a quarter century. But will it remain so? Exactly 25 years before the Bolt rolled up onto the turntable, then-Chairman Roger Smith unveiled GM's last ground-up EV concept, the even-more-unfortunately-named Impact, at the Los Angeles Auto Show in January 1990. A few months later, he surprised most of his colleagues by announcing its intended production in honor of Earth Day. It was the first modern foray into electric vehicles for the US by any automaker, one that was rewarded by the State of California with what is now known as the Zero Emissions Vehicle mandate. The program not only forced other automakers into competing with Roger's pet project, but inspired all of them to fight it like small children against bedtime. Some years later, the drivers themselves weighed in, with a biting documentary about that obstinance and the leadership it cost both GM and the country. Within months, GM was first back into the fray of plug-in vehicles. Many criticized the company for starting with a PHEV rather than jump straight back into EVs. The choice wasn't totally out of the blue – even EV1 was meant to be followed by a PHEV. And especially on the heels of Who Killed the Electric Car?, some skittishness was understandable: even a successful EV would invite a "we told you so" public reaction, underscoring their mistake in ending the EV1 program. If a new EV didn't do well, they'd be convicted in the public eye as serial killers. All while seeking a federal bailout. For all the flak, the resulting Chevy Volt was and is a better car than GM has ever gotten credit for. But the company seemed to grow weary of having to overcome its varied past, and while the current owners remain happy, much of the stakeholder and community engagement that so effectively built early goodwill and sales growth faded not long after launch. Marketing has been spotty in both consistency and effectiveness.

Chevy Spark EV will go on sale in Maryland

The single-charge range of a Chevrolet Spark electric vehicle may not blow away anyone who's used to driving on a topped off tank of gas. But a full charge will actually get a Spark EV about halfway across the state of Maryland. Which is good because that state will be the first on the East Coast to sell the battery-electric model. General Motors said this week that Chevy Spark EV sales will start in Maryland this spring, and that federal and Maryland tax credits will get the out-of-pocket price of the Spark EV below the $18,000 threshold. GM took the opportunity to tout the Spark EV's 119 miles per gallon equivalent rating and says Maryland has sufficient charging infrastructure for drivers to welcome the EV without too much trouble. Last June, Spark EV distribution was reported to be ready to extend beyond the Pacific Coast. Specifically, Ohio was thought to be next in line to get Spark electric vehicles after four state car dealerships listed the model on their websites. GM's Randy Fox, however, quashed that real quick, saying only California and Oregon had sufficient infrastructure to support the Spark EV. GM first announced the Spark EV for public (or at least American) consumption back in 2011. Last year, the General sold 1,145 Spark EVs, up 87 percent from 2013. For more on the Maryland expansion, take a look at GM's press release below. Chevrolet Spark EV Plugs into Maryland Customer demand drives addition of East Coast; features locally sourced drive unit 2015-01-22 WASHINGTON, D.C. – Chevrolet will start selling the Spark EV in Maryland this spring, expanding the pure electric mini-car's "range" to the East Coast. The Spark EV is the most efficient U.S. retail electric vehicle on the market, delivering an EPA-estimated combined city/highway 119 MPGe fuel economy equivalent and 82 miles of EPA-estimated combined city/highway range. It is priced as low as $17,845, after federal and Maryland tax credits – and it features a locally sourced electric motor and drive unit, manufactured at General Motors' Baltimore Operations facility in White Marsh, Md. "The Spark EV has been one of the most well-received electric vehicles in the industry and customer demand helped make the decision to expand its availability to Maryland," said Steve Majoros, Chevrolet director of car marketing.

Use this PowerPoint when convincing your spouse to let you buy a Corvette

When you are not the one in charge of the purse strings, creativity is a must when trying to get the string-holder to bankroll that next shiny object you just can't live without.
When I was a kid, I decided that life wasn't worth living if it weren't in pursuit of owning a GMC Typhoon. My 12-year-old self crafted a fiscal strategy that, when combined with my offer of a 49-percent share of ownership in the car in return for my parents' contribution of 80-percent of the purchase price, would see me behind the wheel of a Typhoon by the time I hit college. They walked away from the negotiating table and, the economic climate of the 8th grade being what it was at the time, another partner wasn't found before the Typhoon was discontinued.
Roy El-Rayes, however, has succeeded where 12-year-old me failed, and he did it by using the sort of professionalism that only a PowerPoint presentation can provide, along with some humor and bold-faced flattery.