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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

New Chevy Malibu helps parents monitor teen driver's performance

For teens, a driver's license can represent freedom. For parents, it can represent fear. Now there's a way parents can alleviate some of their worries and monitor their teen drivers. The 2016 Chevy Malibu, which debuted Wednesday at the New York Auto Show, contains a new feature that tracks driving performance and helps inexperienced drivers rein in some of their more dangerous habits. Accessed through a password in the car's infotainment system, parents can learn how far their child has driven, how fast they've gone and how many times they've braked hard, among other features. "It's an in-vehicle report card that gives parents information," says Mary Ann Beebe, one of the lead engineers who designed the system. "It's meant to be used as a teaching tool. Parents can sit down and talk with their teen about, 'Here are some areas where you're doing well, and here's some where you can use improvement.'" Car accidents are the leading cause of death for teens ages 16 to 19, and only last week, AAA released a study that found their driving behavior can leave them particularly susceptible to crashes. General Motors had sought ways to help educate and train younger drivers. In an era where data can be harvested from cars, monitoring performance is one way to provide information. Parents access the Teen Driver system in the car through a PIN-number entered into the Malibu's infotainment system. The report card can only be seen in the car – so far, it's not available via a smartphone app, like some other types of on-board diagnostic information. The system is activated by the use of a specially programmed key fob that lets the system know who is driving the car. Once the vehicle recognizes the key fob, it takes preventive measures to ensure safer conduct behind the wheel: Until the driver and front passenger buckle their seat belts, the radio is muted. Safety systems such as forward-collision assist and electronic stability control are automatically turned on. Parents can preset preferred speed limits, and drivers will hear a warning if that sound is exceeded. "We have these great technologies, and we want to make sure we turn them on for the teen," Beebe said. There are no geo-location aspects of the program, and data is stored on the car, not uploaded to the Cloud or even seen by General Motors, she said.

Ford Mustang chief engineer, mid-engine Corvette | Autoblog Podcast #488

Note: There were some technical difficulties that prevented some of you from downloading this week's podcast. The player and link below should be working now, and the file has reached iTunes and other feeds as well. Thanks to everyone who wrote in to let us know of the issues! On the podcast this week, we have some questions for Ford Chief Engineer Carl Widman. Plus, Associate Editor Reese Counts joins Mike Austin to talk about the latest news, most notably the spy photos of the upcoming mid-engine Corvette. We also chat about the Jaguar F-Type Coupe, the Nissan Armada, and why 0-60 mph is a stupid performance figure. And, of course, we get into some Spend My Money advice, telling strangers what car to buy. And new this week is a cost-no-object what-cars-would-you-buy game. The rundown is below. And don't forget to send us your questions, money-spend or otherwise, to podcast at autoblog dot com. Autoblog Podcast #488 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Mid-engine Chevrolet Corvette spied Chevy Bolt EV comes with 238 miles of range Ford will sell self-driving cars by 2025 Jaguar F-Type Coupe 2017 Nissan Armada (yes, Mike knows it's not a Patrol) Ford Mustang Chief Engineer Carl Widman interview Spend My Money - we give purchase advice Why 0–60 mph is a stupid performance test Rundown Intro - 00:00 The news - 03:30 What we've been driving - 16:20 Carl Widman - 26:44 Spend my money - 37:03 New fun game - 51:48 0–60 mph is overrated - 56:50 Total Duration: 1:04:57 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Chevrolet Ford Jaguar Nissan Car Buying nissan armada mid-engine corvette jaguar f-type coupe