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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Optimus Prime and Bumblebee head for auction

This month at the Barrett-Jackson auction in Scottsdale, AZ, the customized 1992 Peterbilt 379 of Optimus Prime from the Transformers series and director Michael Bay's own 1967 Chevrolet Camaro SS for Bumblebee will cross the block. The company will sell both with no reserve, and they'll come with letters of authenticity. This specific Bumblebee is the mean-looking restomod from Transformers: Age of Extinction, the fourth installment in the franchise, and Bay apparently liked it enough to hang onto the aggressive coupe after filming. He even autographed the car for this sale. The Camaro would make a great star in a Hollywood chase scene with its LS3 V8, six-speed manual gearbox, Wilwood brakes, and custom suspension. Bumblebee also wears a menacing satin black body with yellow accents and custom carbon fiber fender flares. Optimus Prime's Peterbilt appeared on-screen in the first three Transformers films, the auction house's spokesperson Aaron Cook told Autoblog. An Autobot emblem sits proudly on top of the grille, and the truck wears a flame paintjob. Barrett-Jackson's description says that the semi is fully functioning but no longer street legal and is now for display only. It would likely be the ultimate piece in anyone's Transformers collection. CRAIG JACKSON'S BARRETT-JACKSON TEAMS UP WITH MICHAEL BAY, PARAMOUNT PICTURES TO AUCTION ICONIC TRANSFORMERS VEHICLES Paramount Pictures is auctioning Optimus Prime® (Lot #1325.1), the iconic truck featured in the first three Transformers™ films American filmmaker Michael Bay will auction his 1967 Chevrolet Camaro SS (Lot #1325.2), which starred as Bumblebee™in the blockbuster movie, "Transformers: Age of Extinction" SCOTTSDALE, Ariz. – Jan. 4, 2016 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, announced today that Paramount Pictures and American filmmaker Michael Bay will auction two vehicles that starred in the Transformers movie franchise, during the company's nine-day 45th Anniversary Auction, from Jan. 23-31, 2016, at WestWorld of Scottsdale. Up for sale at No Reserve is the iconic truck, Optimus Prime (Lot #1325.1), featured in the first three science fiction action films. Bay has consigned a 1967 Chevrolet Camaro SS (Lot #1325.2), which was cast as Bumblebee in the latest film, "Transformers 4: Age of Extinction." "The hottest Hollywood stars at Barrett-Jackson come in all shapes and sizes," said Craig Jackson, chairman and CEO of Barrett-Jackson.

2017 Chevy Bolt EV arrives in late 2016 with 200-mile range

For those keeping track, the production 2017 Chevy Bolt that was just revealed at CES in Las Vegas is, well, pretty much just what we were expecting. As promised, GM claims the EV crossover-ish hatch will have a 200-mile range, and be "affordable." While pricing hasn't been announced, we've posited in the past that "affordable" is code for around $30,000 after incentives. The Bolt will use a couple of features, both novel and expected, to enhance range. The EV is expected to use information on the owner's driving history, the weather outside, the terrain, and even the time of day to help manage and predict range. The nav system will optimize routes to conserve range, if needed, and show nearby charging stations. That should ease, if not eliminate, range anxiety. Another range-conserving feature is a low-draw Bluetooth system. Speaking of charging stations, there's no word so far about how long it'll take to recharge a Bolt, or the capacity of the battery pack. Inside, the large center-mounted MyLink screen measures a full 10.2 inches, and provides a display for the wide-angle rear camera with a birds-eye view capability. OnStar provides 4G LTE and a wifi hotspot to occupants, and the sorts of efficiency and driving habit apps you'd expect will be available. It seems like remote start and cabin preconditioning will be standard. Interestingly, the Bolt will feature "Gamification" features intended to promote efficient driving by pitting Bolt drivers against each other for green driving awards or rankings. Details on are sparse on this feature, but then again, information on the Bolt in general is a little sparse right now. If you want to know things like detailed specs, the specifics of chassis componentry, or even trims and options, you'll have to wait. Check out our first quick spin of a prototype Bolt in Las Vegas for a preview of what GM's EV is like on the road. Chevrolet Introduces 2017 Bolt EV First long-range, affordable EV with customer-focused connectivity LAS VEGAS – Chevrolet is introducing the 2017 Bolt EV at the Consumer Electronics Show, fulfilling its promise to offer a long-range, affordable electric vehicle for the masses. The Bolt EV, which will go into production by the end of 2016, will offer more than 200 miles of range on a full charge. It also features advanced connectivity technologies designed to enhance and personalize the driving experience.