1970 Monte Carlo With 454, Bucket Seats, Tach Dash And Console Shifter on 2040-cars

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General Motors and EVs: No stranger to firsts, but where's the leadership?

2015 is already shaping up to be the year of "affordable, 200-mile EV" concepts. Nissan and Tesla have each been talking about them for some time, the latter promising to unveil its Model 3 at the North American International Auto Show in January before balking when the time came. Instead, Chevrolet beat them all by unveiling the Bolt concept at the same event, followed shortly thereafter with suggestions of a 2016 launch – potentially offering the first nationwide EV with anything close to that range. It was the ballsiest EV-related move General Motors has made in a quarter century. But will it remain so? Exactly 25 years before the Bolt rolled up onto the turntable, then-Chairman Roger Smith unveiled GM's last ground-up EV concept, the even-more-unfortunately-named Impact, at the Los Angeles Auto Show in January 1990. A few months later, he surprised most of his colleagues by announcing its intended production in honor of Earth Day. It was the first modern foray into electric vehicles for the US by any automaker, one that was rewarded by the State of California with what is now known as the Zero Emissions Vehicle mandate. The program not only forced other automakers into competing with Roger's pet project, but inspired all of them to fight it like small children against bedtime. Some years later, the drivers themselves weighed in, with a biting documentary about that obstinance and the leadership it cost both GM and the country. Within months, GM was first back into the fray of plug-in vehicles. Many criticized the company for starting with a PHEV rather than jump straight back into EVs. The choice wasn't totally out of the blue – even EV1 was meant to be followed by a PHEV. And especially on the heels of Who Killed the Electric Car?, some skittishness was understandable: even a successful EV would invite a "we told you so" public reaction, underscoring their mistake in ending the EV1 program. If a new EV didn't do well, they'd be convicted in the public eye as serial killers. All while seeking a federal bailout. For all the flak, the resulting Chevy Volt was and is a better car than GM has ever gotten credit for. But the company seemed to grow weary of having to overcome its varied past, and while the current owners remain happy, much of the stakeholder and community engagement that so effectively built early goodwill and sales growth faded not long after launch. Marketing has been spotty in both consistency and effectiveness.

First 2015 Chevy Corvette Z06 engine blows up at just 891 miles

You've waited and watched and waited some more for the arrival of your 650-horsepower, $78,000 Chevrolet Corvette Z06. Finally, that joyous day arrives and you eagerly, but gingerly, begin to break-in the 6.2-liter supercharged V8 monster under your hood. Then 900-odd miles after delivery, your excitement grinds, quite literally, to a halt. That's what the owner of one 2015 Z06 claimed happened to him when a simple break-in drive resulted in a lunched engine. The owner, known as Lawdogg149 on Corvette Forum, says he was out breaking-in his car ahead of a January track event when it happened. "While making a pull from 35 miles per hour, I accelerated and shifted short of redline, and boom - the car began knocking. I pulled over and popped the hood. I could hear a loud knock coming from the No. 6 cylinder area along with a serious, grinding, metal-on-metal sound coming from the supercharger area," Lawdogg wrote. A subsequent trip to the dealer confirmed his concerns, with the service facility telling Lawdogg that the No. 6 valvetrain had failed. The dealer couldn't research the issue further, though, as General Motors requested the engine be returned for a more thorough evaluation. The good news for the Z06's unlucky owner, at least, is that GM will be covering the engine replacement under warranty, an expense that Corvette Forum estimates is a nearly $24,000 procedure. At this point, the two leading theories behind the engine's detonation involve a manufacturing defect – which could be why GM is so keen to tear the blown powerplant down – or a mistake on the part of Lawdogg. As Motor Authority points out, such an error could be something as simple as the Z06's owner accidentally shifting to first rather than third during his 35-mph pull. If, however, there's a deeper manufacturing problem with the Z06's engine, this might not be the only case we end up hearing about.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.