#51 Mello Yello Stock Car From The Movie Days Of Thunder on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM's European Opel division may eventually go all-electric

General Motors' Opel division in Europe may transform itself into an all-electric vehicle maker by 2030. Granted, a lot can happen between now and then, including a potential buyout by French automaker PSA Group. Regardless, Opel appears to view its electric future beyond the Ampera-e, which is the sister vehicle to the Chevrolet Bolt, and more like Tesla. Opel CEO Karl-Thomas Neumann indicated that focusing on electric drivetrains would be a superior strategy to expanding its EV technology while pushing forward with conventional drivetrains, says Automotive News Europe, citing comments Neumann made to German publication Manager Magazin. General Motors could make the decision to move towards an all-electric vehicle line for Opel as soon as May. Of course, that depends on whether Opel is bought out by PSA, the parent country to Peugeot and Citroen. PSA is in talks to buy General Motors' Opel and Vauxhall divisions, though government and labor representatives in Germany have expressed concerns over potential job losses from the proposed buyout, Reuters says. Regardless, GM has hinted at expanding its electric-vehicle line far beyond the Bolt, which has a 238-mile single-charge range and debuted late last year. Mary Barra, in an interview with CNET, said the Bolt's all-electric platform could be applied to a "huge range of vehicles," though wasn't specific about additional EV models. Opel first showed off its Ampera-e at the Paris Motor Show last fall. The name of the model raised some eyebrows because the Ampera badge had been previously used by Opel for the sister version of the Chevrolet Volt extended-range plug-in. Either way, Opel is looking to take on Renault for electric-vehicle sales supremacy across the Pond. Related Video:

15 vehicles most likely to surpass 200,000 miles

Americans drive a lot. Collectively, we put, on average, more than 13,000 miles on our cars each year according to the U.S. Department of Transportation. Because of this, a vehicle's ability to travel long distances without major problems is a huge consideration when it comes time to purchase a new one. It's also worth remembering that keeping an older car on the road instead of trashing it and buying new can be considered an eco-friendly decision. After all, it takes a lot of resources to build a car. iSeeCars.com, a website that aggregates used car listings from all around the country, recently ran through the numbers on millions of vehicles that are currently on the road to determine which last the longest. Alternatively, you could choose to look at this list as vehicles likely to be driven by owners who travel long distances. Either way, we've laid out the top 15 vehicles most likely to hit or even surpass the 200,000-mile mark. It's important to note that while these are the vehicles that have stood the test of time up until today, we can't guarantee future results if you decide to opt for one of these from a current model year. That said, unless we specifically say so in the text below, we've used pictures of current models for illustrative purposes. Now, with all of that out of the way, scroll on down for the top 15 vehicles most likely to crest 200,000 miles. 15: Toyota Sienna 14: Honda Odyssey The 15th spot and 14th spot on the list of the top 15 vehicles most likely to surpass 200,000 miles are both minivans. Spoiler alert: They will be the only two minivans on the list. According to iSeeCars, 3.2% of both of these family haulers crest the 200,000-mile mark, making them the best bets for families looking to put a ton of miles on their machines. 13: Honda Ridgeline 12: GMC Yukon The next spot on the list is occupied by the Honda Ridgeline pickup truck with 3.7% lasting past 200,000 miles. Unlike any of the other midsize trucks it competes with, the Ridgeline is based on a unibody chassis. Opting for this more car-like structure — as opposed to a traditional body-on-frame layout — allows Honda's hauler to ride and drive more like a car. Up next is the GMC Yukon, also with 3.7% past the 200K mark, and the first, but very much not the last, big traditional SUV you'll see on the list. In fact, get ready to see a whole bunch of 'em, including several from GMC parent General Motors.