2014 Chevrolet Impala 2lz on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Sabine Schmitz to compete in WTCC race at Nurburgring, hopes for rain

The World Touring Car Championship is set to return to the Nurburgring this year after a 30-year absence. Who better, then, to lead the pack than Sabine Schmitz? One of the most skilled drivers around the Norschleife, 45-year-old Schmitz has been known to compete in the VLN series and in the 24-hour race at the Nurburgring (which she's won twice), and regularly drives tourists on hot laps around the Green Hell. Nobody can drive the circuit better than Schmitz when the rain starts to fall, and fall it often does in the German spring, but she'll have a new challenge on her hands when she makes her WTCC debut in a Chevy Cruze for the Munnich Motorsport team for the German round next month. It'll be interesting to see how Sabine does in the race, given that she has no experience with the vehicle she'll be driving, but has immense knowledge of the notoriously difficult track. She'll have the chance to acclimate a little during the WTCC test session at the 'Ring later this month, and hopes to compete in one of the two races – in Morocco or Hungary – before tackling her home track in unfamiliar machinery. News Source: WTCC via YouTube, BridgeToGantry.comImage Credit: Newspress Celebrities Hirings/Firings/Layoffs Motorsports Chevrolet wtcc

Chevy reveals new IndyCar aero package

The IndyCar Series is not one that demands its participating teams and automakers to design their own chassis as they do in Formula One, but for this season, the organizers have opened it up to allow for custom aero packages. What you're looking at here is the new look of the chassis to be fielded by teams running under Chevy power. Based on the Dallara DW12 chassis – introduced three years ago and named after the late Dan Wheldon – Chevy's new package is designed for road courses and short ovals, with the speedway configuration to be revealed later. The kit features new wings front and rear and more sculpted side pods. It's also got new wedges at the back to envelop the otherwise open wheels that are a hallmark of Indy racing, a more streamlined engine cover and bigger rear bumper pods. The new package will debut at the Grand Prix of St. Petersburg that will kick off this year's championship in Florida on March 29, followed by the road-course grands prix in Louisiana, Long Beach, Alabama and Indianapolis before the new package needs to be ready for the Indy 500 late in May. Half of the teams on the starting grid this season will be running under Chevy power and are expected to use this new aero kit, with the remaining Honda teams slated to run a different package of their own. Chevrolet Debuts All-New 2015 IndyCar Aero Package Chevy-developed bodywork delivers improved aerodynamics 2015-02-17 INDIANAPOLIS – Chevrolet-powered racecars in the 2015 Verizon IndyCar Series will feature Chevrolet-developed aero packages. Chevrolet introduced the road course/short oval body design today at the Indianapolis Motor Speedway. It is distinguished from the previous racecar with new front wing elements, sculpted side pods and a new rear wing. A speedway configuration for the aero kit, designed for high-speed ovals, will be introduced ahead of its competitive debut at Indianapolis in May. "This is an important milestone in Chevrolet's involvement in IndyCar racing," said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports. "We focused on developing an aerodynamic package that delivers an balanced combination of downforce and drag, along with integrated engine performance. It's a total performance package." The new Chevy road course aero configuration delivers greater aerodynamic performance than the previous design.