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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

2015 SEMA Show Recap | Autoblog Minute

We take a trip to Las Vegas for a preview of the 2015 SEMA Show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with commentary from Senior editor, Greg Migliore. Chevrolet Ford Honda Mazda Autoblog Minute Videos Original Video galpin

Chevy Bolt name just might get through US trademark office

UPDATE: GM told AutoblogGreen on June 1 that, "Our Chevrolet Legal team has been working closely with the USPT on the Chevrolet Bolt trademark. As of last week, our legal staff received consent from Yamaha to use the Bolt name. According to our legal team, our USPT application is back to active status." Also, it appears that GM has further trademarked Bolt EV and Chevrolet Bolt EV. Chevy wants to sell a 200-mile electric vehicle for around $35,000 in a few years. The Detroit automaker wants to call that car the Bolt, not to be confused with the company's other plug-in, the Chevy Volt. Unless something changes, the United States Patent and Trademark Office (USPTO) is going to crush GM's Bolt-flavored dreams. The USPTO has suspended GM's trademark application. The USPTO said in its suspension that there was a "likelihood of confusion" with another Bolt trademark, No. 4429759, which applies to a Bolt trademark filed by Yamaha on August 09, 2012. That's well before GM's effort to trademark the Bolt name in 2014. GM's application will remain suspended, the USPTO said, "until the earlier-filed referenced application(s) is either registered or abandoned." Maybe GM will use this setback to respond to the many criticisms of the Bolt name we've heard since it was first announced. There is another page on the USPTO's website that says GM's Bolt application is still live, but we assume that just hasn't been updated yet. Related Video: