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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

The Army goes off-roading with a hydrogen Chevy Colorado

The Chevrolet Colorado is joining the service. General Motors is working with the US Army Tank Automotive Research, Development & Engineering Center (TARDEC) to build a Colorado powered by a commercial hydrogen fuel cell stack, and the Army will use it in "extremes of daily military use for 12 months." TARDEC is the department that tests "advanced military automotive technology" and integrates them into ground systems. The aim is to see how well the benefits of a fuel cell vehicle can be adapted to the battlefield; hydrogen-powered vehicles are quiet, torquey, produce water, and can be used to provide electricity in the field. GM says the design sketch above "foreshadows" the Colorado that will go to boot camp and beyond, making it clear that this won't be the average midsize pickup. The press release below has more. Related Video: GM and U.S. Army to Demonstrate Extreme Off-Road Hydrogen Fuel Cell Chevrolet Colorado Agreement focused on proving unique utility and viability of fuel cell propulsion WARREN, Mich. 2015-11-19 – General Motors and the U.S. Army Tank Automotive Research, Development & Engineering Center (TARDEC) are modifying a Chevrolet Colorado midsize pickup truck to run on a commercial hydrogen fuel cell propulsion system and will expose the truck to the extremes of daily military use for 12 months. "Hydrogen fuel cell technology is important to GM's advanced propulsion portfolio, and this enables us to put our technology to the test in a vehicle that will face punishing military duty cycles," said Charlie Freese, executive director of GM's Global Fuel Cell Engineering activities. Fuel cell propulsion has very high low-end torque capability useful in off-road environments. It also offers exportable electric power and quiet operation, attractive characteristics to both commercial and military use. "The potential capabilities hydrogen fuel cell vehicles can bring to the Warfighter are extraordinary, and our engineers and scientists are excited about the opportunity to exercise the limits of this demonstrator," said TARDEC Director Paul Rogers. "FCVs are very quiet vehicles, which scouts, special operators and other specialties place a premium," he said. "What's more, fuel cells generate water as a by-product, something extremely valuable in austere environments." GM and TARDEC have fuel cell development and research facilities located 20 minutes apart in Pontiac and Warren, Mich.

The Fate of the Furious music video shows how much Demons love donuts

The new Dodge Demon is leaking into everything related to The Fate of the Furious in the lead-up to both the car and the film's debut in just over a month. The latest teaser involves Demons doing donuts and burnouts in the Get Off music video, with copious amounts of both tire smoke and hip hop to accompany the tire-shredding shenanigans. It also gives us a look at some of the film's other cars. Get Off is a song by Travis Scott, Quavo, and Lil Uzi that's featured on The Fate of the Furious soundtrack, which is out now. The teaser for the music video features a pack of Dodge Challengers - both Demon and non-Demon spec - along with a line of non-SRT related products. From what we can see, the movie will have a Scion FR-S/Toyota 86, a highly modified C2 generation Chevrolet Corvette, and a Mercedes-AMG GT S. In typical over-the-top fashion, the final shot shows a submarine bursting through ice in pursuit of several cars, including a Subaru WRX. We can't see much else as the full music video hasn't been released, but expect a few more teasers once it does. The Fate of the Furious debuts Friday, April 14, just days after the Dodge Demon's debut at the New York Auto Show. Related Video: News Source: Jetlag on Twitter TV/Movies Chevrolet Dodge Toyota music music video dodge hellcat the fate of the furious