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Chevy Silverado Midnight Edition coming to Chicago

Between the GMC Canyon Nightfall Edition and Chevy Silverado Custom Sport, the truck divisions of General Motors had no lack of blacked-out custom pickups to showcase at the Detroit Auto Show this year. But now the General has announced one more. Called the Midnight Edition, for this special Silverado blacks out all the trim, including the grille, bumpers, headlamp bezels, tow hooks, fog lamps, side and beltline moldings, 19-inch wheels, bedliner and bowtie emblems. It's based on the Silverado 1500 with the Z71 package, so it also boasts an off-road suspension, locking rear differential, hill-descent control and trailering pack. While it was at it, Chevy has also thrown in rear park assist and power heated door mirrors. Buyers will be able to choose between double- or crew-cab models, but no more than 5,000 examples will be produced this year, each priced at a premium pegged between $1,595 and $1,995 (depending on the model). The Silverado Midnight edition debuts today at the National Automobile Dealers Association convention in San Francisco and will be showcased at the Chicago Auto Show next month, around the time that deliveries will commence. 2015 Silverado Midnight Edition is The New Black Monochrome appearance package to debut at NADA and Chicago Auto Show 2015-01-22 DETROIT – Truck fans know that nothing adds presence to a pickup like basic black. And Chevrolet is taking black to the next level with the Silverado Midnight special edition, on display starting today at the National Automobile Dealers Association Convention & Expo in San Francisco, and making its public debut February 14 at the Chicago Auto Show. Beginning with a black Silverado Z71, the Midnight special edition adds: - An all-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps; - Black side moldings and beltline moldings; - 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires; - Special Z71 badges on the doors; - A spray-in bedliner (black, of course); - And the finishing touches – black Chevrolet bowties front and rear. Like all 2015 Silverado 1500 Z71s, Midnight special editions include off-road suspension, a locking rear differential, Hill Descent Control and a trailering package. Midnight special editions also include rear park assist and heated, power-adjusted outside rear-view mirrors.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Autoblog Minute: 2017 Ford F-Series Super Duty truck reveal

Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty lineup. Autoblog's Adam Morath reports on this edition of Autoblog Minute. With commentary from Autoblog's senior editor Greg Migliore and an interview with Doug Scott of Ford Motor Company. Update: This post has been updated to reflect that the entire Ford F-Series Super Duty lineup is new for 2017, not just the F-250 model. Show full video transcript text [00:00:00] Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty trucks. I'm Adam Morath and this is your Autoblog Minute. As Ford prepares to release its new Super Duty line to the American worker, we spoke with Doug Scott of Ford's Truck Group to find out what customers can expect from this latest super duty offering: [00:00:30] [Doug Scott Interview] For more on what the changes to Super Duty mean for the segment we go to Autoblog's Greg Migliore: [00:01:30] [Greg Migliore Interview] Will a larger cabin and increased towing capacity help these heavy duty trucks take off like the smaller F150? And, how will the other HD giants, Chevy, GMC, and Ram respond? Truck fans, be sure to sound off in the comments below. For Autoblog, I'm Adam Morath. [00:02:00] Show Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chevrolet Ford GMC RAM Truck Autoblog Minute Videos Original Video ford f-250 f-250 super duty