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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Chevrolet Camaro: Everything we know so far [UPDATE]

UPDATE: We fully expect the floodgates to open as facts and photos leak throughout the day. Watch this space for more information as it breaks, including these leaked photos, and some new powertrain speculation. Chevrolet has made a grand production of teasing the all-new, sixth-generation Camaro. That slow trickle will become a deluge this weekend, when the 2016 model hits the stage on Detroit's Belle Isle as part of an all-day Camaro-palooza. Considering you're likely to hear plenty about the next-gen muscle car in the next couple days, we figured now is the perfect time to sort out all the facts and rumors we've heard about the next-generation coupe that's coming this weekend. Here's everything we know about Camaro Six. What Will It Look Like? Arguably the easiest Camaro question to answer after all the teasers and spy shots, General Motors' design team favored evolving the current car's retro design language while retaining the same basic shape. The long hood will carry on, joined by an even shorter, wing-topped rear deck, giving the 2016 an almost fastback-like look. The greenhouse is still slim, but lateral visibility may improve slightly owing to the larger quarter windows. We can only hope. The rear end looks to have been rounded, while Chevy's own teaser shows off larger, more prominent taillight housings than the simple rectangular lights on today's car. Expect quad-tipped exhausts to be offered on at least one version of the Camaro. Judging by the single teaser of the car's profile, the rear haunches will be larger and more chiseled. The muscular aluminum hood and its accompanying power bulge are more heavily styled than on today's car, although it looks largely similar in terms of size. It sits atop an even slimmer upper grille that's barely big enough for Chevy's Bowtie logo, with most of the visual mass moving to the gaping lower grille. One of the more tantalizing rumors surrounding the new Camaro focuses on its roof. As evidenced in a rather bizarre round of spy photos, it almost looks like Chevy is considering a removable panel, a la Corvette Stingray. T-tops are also a distinct (and more probable, we hope) possibility. The new shape will result in a more aerodynamic car, and Chevy claims the 2016 Camaro spent 350 hours in the wind tunnel. Overall lift has apparently been cut by 30 percent, thanks partially to a new, smooth underbody panel. Chevrolet has been far less forthcoming with information on the new Camaro's cabin.

GM invests $175 million in Chevy Camaro factory

General Motors just keeps rolling out portions of its $5.4-billion plan for factory upgrades over the next three years. In the latest announcement, the automotive giant is putting $175 million into the Lansing Grand River Assembly Plant for improvements to build the 2016 Chevrolet Camaro. The investment brings new equipment to the plant to build the pony car. An upgrade is needed to support Camaro-specific colors like Summit White, Bright Yellow, and Red Hot, and the factory is also getting two robotic framers. A second shift of 500 workers is resuming in Lansing later this summer to produce the model, as well. So far, GM has announced allocations for $2.8 billion of the $5.4 billion in upgrades. The investments include $1.2 billion to improve pickup production, $439 million for a paint shop for the Corvette, and more new equipment at other plants too. Lansing Grand River Plant Tools Up for 2016 Camaro $175 million investment enables production of lighter, more powerful model 2015-05-28 LANSING, Mich. – A $175 million investment for new tooling and equipment for the sixth-generation Chevrolet Camaro, and the return of hundreds of workers to build America's best-selling performance car for the last five years, was announced today. The facility improvements include three new paint systems for Camaro-specific colors: Summit White, Bright Yellow, and Red Hot. The investment also includes installation of two robotic framers, which allow better dimensional control to provide a more precise drive experience. The Lansing Grand River Assembly Plant will resume a second shift of 500 jobs in late summer. The all-new Chevrolet Camaro was introduced on Detroit's Belle Isle on May 16. The current generation Camaro has been America's favorite performance car for five consecutive years, attracting both long-term Camaro fans and new buyers to Chevrolet. To improve on that success, the sixth-generation Camaro elevates every aspect of Camaro with a suite of new technologies, even higher levels of performance and fuel economy, and a leaner, more athletic design. "I may be the luckiest mayor in America today," said Lansing Mayor Virg Bernero. "Gearing up for full-scale production of the legendary Chevy Camaro is a new high point in the more than two decades of extraordinary partnership between the City of Lansing, General Motors and the UAW.