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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

2016 Chevy Colorado Duramax makes 369 lb-ft for $3,730 premium

Since announcing the new Chevrolet Colorado in late 2013, there has been absolutely no secret that the 2.8-liter Duramax diesel would wind up under the hood of the midsize pickup truck for the 2016 model year. It has been a long wait for those wanting the oil-burner, but thankfully, the anticipation is nearly at an end. Chevy is finally officially unleashing details about the four-cylinder, which churns out 181 horsepower and 369 pound-feet of torque. The diesel is available in both LT and Z71 Crew Cab trims, and there's the choice of two- or four-wheel drive. All come with a six-speed automatic gearbox with a standard automatic-locking rear differential. An electronically controlled two-speed transfer case comes on four-wheel drive models, as well. The Z82 trailering package also arrives on all of the Duramax pickups and includes an exclusive integrated trailer brake controller. The first shipment of diesels arrives at dealers this fall with a price of $3,730 on top of a comparably equipped version with the 3.6-liter V6. Customers opting for the Duramax are getting more capability from the Colorado. With a 7,700-pound tow rating on two-wheel drive examples (7,600 pounds with four-wheel drive), drivers can haul 600-700 pounds more behind the truck than its petrol V6 counterpart. Fuel economy numbers haven't been announced yet, but are expected to top the gasoline versions. The engine is also B20 bio-diesel compatible. Beyond being just a good hauler, Chevy is throwing cutting-edge tech into these models. For example, this is the company's first application of a Centrifugal Pendulum Vibration Absorber on the transmission's torque converter. The device is a dampener that cancels out torsional vibration from the engine for a more comfortable ride for occupants. There's also a driver selectable exhaust brake system that uses engine compression to help slow down the truck and reduce brake wear. You can read more about the nuts and bolts of the diesel in Chevy's press release below. Chevrolet Introduces Colorado Duramax Diesel All-new turbo-diesel expands lineup with unparalleled capability, efficiency DETROIT – The fastest-selling truck in the market now offers an available turbo-diesel engine. The 2016 Chevrolet Colorado Duramax diesel takes midsize truck capability and efficiency to unprecedented levels.

2016 Chevy Camaro teased as current-gen car prepares to hit 500k sales

Just as Chevrolet prepares to launch the sixth-generation Camaro, the current, fifth-generation car is about to hit a major milestone: 500,000 units sold in the United States. That's impressive, and to celebrate, Chevy has released this video, showing the Camaro Z/28 doing what it does best around a race track. But that's not all there is to see in this video. At the end, Chevy gives us a glimpse at the sixth-generation Camaro, expected to debut in the not-too-distant future. Have a look, and check out Chevy's press blast, below, for more details about the 500k sales mark. Related Video: Fifth-gen Camaro Approaches 500,000 U.S. Sales Production milestone caps five years as America's best-selling performance car DETROIT – Talk about a big family: Chevrolet expects to deliver the 500,000th fifth-generation Camaro in the United States this month. The fifth-generation Camaro has been a runaway success for Chevrolet since it went on sale in August 2009. Camaro sales passed Mustang in 2010, to become America's best-selling performance car – a title Camaro has retained for five consecutive years. In the process, the Camaro has helped bring new buyers to Chevrolet – with 63 percent of retail buyers new to GM. "The fifth-generation Camaro has clearly resonated with both long-time Camaro fans, and first time performance-car buyers," said Todd Christensen, Camaro marketing manager. "That sets the bar high for the next chapter of the car's history." Remarkably, the Camaro continues to gain momentum, even as the fifth-generation Camaro nears the end of production this year. In 2014, Camaro total sales increased 7.1 percent for its second-best year of sales since its introduction.