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Chevy keeps teasing next Camaro, 70 percent of parts unique to it [w/video]

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Watch President Obama drive a Corvette around the White House

The season seven premiere of Jerry Seinfeld's web series Comedians in Cars Getting Coffee went live tonight on Crackle featuring the show's biggest guest so far. Yes, that's President Barack Obama driving a car around his front lawn. Seinfeld brings a classic Vette – a '63 split-window coupe with a 327 V8 and a stick!– to 1600 Pennsylvania Avenue for the president to ride in and later drive in a circle. Though they don't leave the White House grounds and barely break a walking pace, Obama seems to enjoy the rare event. For the caffeinated portion of the episode, the president and Seinfeld sit down in the White House's staff dining room. They chat about the usual stuff – celebrity status, the seat warmers in The Beast, their daily routines, and cursing. The video meant to be presented here is no longer available. Sorry for the inconvenience. From Crackle: Just Tell Him You're the President This is likely one of few times during Obama's two terms in office that he will get behind the wheel of a car. His VP Biden is no doubt jealous, as he owns a '67 Corvette 327 that the Secret Service won't let him drive. And yes, we realize Obama is not a comedian. There's probably a joke there, but we are not going to make it. Humor Chevrolet Videos jerry seinfeld comedians in cars getting coffee