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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 Chevrolet Silverado HD reportedly getting mammoth torque

Chevrolet just gave the light-duty Silverado a significant round of updates. It hasn't detailed the changes it has in store for the heavy-duty model yet, but a recent report claims the truck will arrive with significant engine upgrades. Without citing sources, website TFL Truck reported that the current pickup's 6.6-liter Duramax turbodiesel V8 will return in the updated model. Its displacement won't increase, but its output will reportedly grow to 505 horsepower and a mammoth 1,085 pound-feet of torque. To put those figures into perspective, the 6.6-liter makes 445 horsepower and 910 pound-feet of twist in the 2022 Silverado HD; GMC's Sierra HD is available with it as well. Bumping the Duramax's output is a way to keep up with the competition. Arch nemesis Ford offers buyers who have extremely heavy things to tow 475 horsepower and 1,050 pound-feet of torque from a 6.7-liter turbodiesel V8. Over at Ram, the most powerful engine available in a heavy-duty truck posts numbers of 420 and 1,075, respectively. If the report is accurate, Chevrolet will enviably take the horsepower and the torque crowns in the segment. What remains to be seen is what effect the increases will have on the Silverado's towing capacity. As of writing, it's capable of towing up to 36,000 pounds (approximately 15 times the weight of a 2021 Mazda MX-5 Miata). Moving out of the engine bay, the 2023 Silverado HD will receive an updated exterior design that will again help differentiate it from the smaller, light-duty model. We're expecting the next round of updates will also bring new tech features, and it's reasonable to assume that the trim structure will evolve; Chevrolet might notably shift the HD in a more outdoorsy direction to satisfy a growing demand for off-road-focused trucks in the United States. None of this is official; Chevrolet is keeping its lips sealed about the updated Silverado HD. Full details will likely emerge in the coming months, and sales are tentatively scheduled to start in time for the 2023 model year.

Chevy Volt replacement battery cost varies wildly, up to $34,000

There's a growing hubbub in the plug-in vehicle community over what looks like some ridiculously cheap replacement batteries for the Chevrolet Volt going up for sale. GM Parts Online, for example, is selling a replacement Volt battery with an MSRP of $2,994.64 but, with an online discount, the price comes down to $2,305.88. For the 16-kWh pack in the 2012 Volt, that comes to a very low $144.11 per kilowatt hour (kWH). But is it a real deal? How can it be, when a Chevy dealer may quote you a price of up to $34,000 to replace the pack? For a 16-kWh Volt pack, $2,305.88 comes to a very low $144.11 per kWh. But is it a real deal? Battery packs in alternative propulsion vehicles are usually priced by the kWh and, historically, they've been thought to be in the range of $500-per-kWh for OEM offerings. Since automakers are understandably secretive about their costs, we still don't know what the real number is today, but we do know it varies by automaker. Tesla, for example, has said it pays less than $200-per-kWH at the cell level but, of course, a constructed pack would be more. Whatever is going on, li-ion battery prices are trending downward. So, $144.11 certainly sounds great, but what's the story here? Kevin Kelly, manager of electrification technology communications for General Motors, reminded AutoblogGreen that GM Parts Online is not the official GM parts website and that, "the costs indicated on the site are not what we would charge our dealers or owners for a replacement battery. There would be no cost to the Volt owner if their battery needs replacement or repair while the battery is under the eight year/100,000 mile limited warranty coverage provided by Chevrolet." A single price tag also can't be accurate for everyone, Kelly said. "If the customer needs to have their battery repaired beyond the warranty, the cost to them would vary depending on what needs to be replaced or repaired (i.e. number of modules, which specific internal components need replacement, etc.)." he said. "So, it's hard for us to tell you exactly what the cost would be to the customer because it varies depending on what might need to be repaired/replaced. As a result, the core charge would vary." But, is the $2,300 price even accurate for anyone? Thanks to a reader comment, we see that this similar item on New GM Parts makes it look like the lithium-ion modules that Kelly mentioned – where a lot of the expensive bits are – are not included.