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GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

Has Chevrolet gotten the formula right with the Malibu?

Since the Malibu's return in 1997, there has been an internal issue with Chevrolet with getting the midsize sedan formula right in its own way. Let's be frank, the Malibu had a boring beginning as a midsize sedan in 1997. We got the dreadful sixth-generation Malibu in 2004 that brought us an SS model that really didn't deserve the SS badge on it. Hell, its saving grace was fleet sales. But the tides seemed to shift when the seventh-generation Malibu came on the scene in 2008. With the determination of making the Malibu more competitive with other cars in its class, a lot of hard work and effort was put into making the seventh-generation Malibu a timeless and well-crafted vehicle. As an owner of a 2012 Malibu 1LTZ, I have to say that Chevy has fully accomplished it. I love the nicely designed exterior, the interior was comfy enough for those long trips to work each and every day, and it was a very quiet car in my opinion. And its fuel economy was decent, not too bad. The New York Times in 2008 referred to it as "A super Accord, but from GM." In some comparisons, the Malibu was ranked higher than the Honda Accord and the Nissan Altima. It also received the North American Car of the Year award. Love it or hate it, the seventh-gen Malibu was an overall big success for GM. But then in 2013 we got the eighth-generation Malibu. GM gave it a botched release, releasing an Eco model first (that was later discontinued), then later in the year GM released the regular Malibu models. Shifting to a new platform didn't help it either. Even though it separated it further from the Impala, which was built on the same platform as the last-gen Malibu, the shrinkage in legroom, its OK design language, and a poorly crafted interior helped contribute to its overall lackluster sales performance. Not to mention the cars in its class got 10x better than the Malibu as well. Just 18 months after the 2013 Malibu went on sale it received a mild refresh to try to help its OK design, but it didn't help at all. The fate of the eighth-gen Malibu was sealed early on. But wait, a new light came from GM early last year. It came in the form of the ninth-generation Malibu. I have to say, when the curtain came off of it last year, a huge sigh of relief came from me. To me it seemed that Chevrolet took that determination it had in crafting the seventh-gen Malibu and increased it this time around.

Recharge Wrap-up: Elio TV ads, Waivecar free EV carsharing

Waivecar is a new carsharing service that allows users two free hours of EV driving. The rentals are paid for with advertising, and each Chevrolet Spark EV in the fleet has an ad board affixed to its roof. So, while the driver enjoys free use of the car, the organizations buying the ads get exposure wherever the user goes. Drivers pay $5.99 per hour past the first two free hours of use. The company is undergoing a three-month trial in Venice Beach and Santa Monica before considering possible expansion. "We're giving to the lower-income people that need cars," says Waivecar CEO Isaac Deutsch. Read more at Green Car Reports. Volkswagen CEO Matthias Mueller is calling for a reworking of European emissions testing. He feels it is time to adapt the tests so that lab results more closely reflect those of real-world driving. "The industrywide discrepancies between official test results and actual usage is no longer tolerable," says Mueller. "We, the industry, need to take a new path." He also says he will make VW more environmentally friendly, and that the automaker plans to roll out 20 new electric vehicles by 2020. Additionally, Mueller is urging politicians to support the building of charging infrastructure. Read more at Bloomberg Business. Elio Motors has launched its first television ad campaign. The 30- and 60-second spots for the three-wheeled EV are titled "Own The Future," and will air on a variety of cable networks including ESPN, Fox News and National Geographic. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle," says Elio Motors Founder and CEO Paul Elio. "As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign." Read more in the press release below. Elio Motors Continues Momentum with Launch of First National Television Advertising Campaign PHOENIX, Jan. 26, 2016 /PRNewswire/ -- Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800. The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing.