on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Corvette racer Gavin confirms Grand Sport debut in Geneva

Need further proof that Chevrolet is trying to turn the Corvette into a truly globe-spanning sports car? Then check out this Instagram post from Corvette Racing's Oliver Gavin that shows a new Grand Sport model will debut not at Detroit, or Los Angeles, or even New York, but at Geneva. In Switzerland. That's in Europe, land of Bugatti, Porsche, Ferrari, and Aston Martin. Gavin hasn't deleted the image as of this writing, but is probably getting an earful from his Chevrolet handlers at this moment. His post shows a number of press materials, including a schedule for Chevrolet's press conference, slated for late tomorrow morning (Geneva time, of course). Gavin will be handling the introduction at the Palexpo, and he'll be joined by Corvette chief engineer Tadge Juechter, who according to the materials will be driving the new Grand Sport on stage. It's a bold move on the part of Chevrolet, showing its homespun Kentucky-built Corvette alongside debuts like the Bugatti Chiron and Aston Martin DB11. But while we now know that the Grand Sport is coming tomorrow, our next question moves on to how it will look and perform. Will Chevy revive the classic Grand Sport color scheme – a single wide, white stripe on an Admiral Blue body with two red accents on the driver's front fender – or follow the example set by the C6, which went for a subtler look with classic Cunningham-like stripes? Will there be any performance advantages over the standard model? Perhaps less weight and a smidge more power? Chevy's Geneva presser kicks off at 10:45 a.m. or 4:45 a.m. here on America's east coast. We'll be on hand both in Geneva and here at home to cover all the excitement, so check back then. And bring coffee. Related Video:

Sabine Schmitz to compete in WTCC race at Nurburgring, hopes for rain

The World Touring Car Championship is set to return to the Nurburgring this year after a 30-year absence. Who better, then, to lead the pack than Sabine Schmitz? One of the most skilled drivers around the Norschleife, 45-year-old Schmitz has been known to compete in the VLN series and in the 24-hour race at the Nurburgring (which she's won twice), and regularly drives tourists on hot laps around the Green Hell. Nobody can drive the circuit better than Schmitz when the rain starts to fall, and fall it often does in the German spring, but she'll have a new challenge on her hands when she makes her WTCC debut in a Chevy Cruze for the Munnich Motorsport team for the German round next month. It'll be interesting to see how Sabine does in the race, given that she has no experience with the vehicle she'll be driving, but has immense knowledge of the notoriously difficult track. She'll have the chance to acclimate a little during the WTCC test session at the 'Ring later this month, and hopes to compete in one of the two races – in Morocco or Hungary – before tackling her home track in unfamiliar machinery. News Source: WTCC via YouTube, BridgeToGantry.comImage Credit: Newspress Celebrities Hirings/Firings/Layoffs Motorsports Chevrolet wtcc