1983 El Camino on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Supercharged 2015 Chevy Corvette Z06 takes the C7 beyond the ZR1

The Z06 is just about everything we got in the last ZR1, but better.
After a bright-yellow false start, here is the real thing: the fourth-generation, 2015 Corvette Z06. If Chevrolet makes a ZR1 version of the C7 Corvette, it's going to be absolutely mega, because the Z06 is just about everything we got in the last ZR1, but better.

Callaway rolls out radical Corvette C7 GT3-R at Hockenheim

Leave it to Callaway to take a badass Corvette and make it even more so. Case in point: the new Callaway Corvette C7 GT3-R you see here. It made its big debut this past weekend during the season finale for the ADAC GT Masters series at the legendary Hockenheimring – the on-again, off-again home of the German Grand Prix. Why in Germany, you ask? Because that's where Callaway Competition is based. The racing division got its start in Heilbronn as Woeher & Ciccone back in 1985. It joined with US-based Callaway Cars in 1988 to distribute its modified Corvettes in Europe, and branched out into constructing racing cars in 1994. And this is its latest project. Designed in partnership between Callaway Competition in Germany and Canadian designer Paul Deutschman, the new GT3-R replaces the previous C6-based Z06.R GT3. It packs a 6.2-liter V8 pumping 600 horsepower through an X-Trac six-speed sequential gearbox. And as you can see, it sure looks the part. Callaway will be offering the new GT3-R to privateer teams for entry in a variety of racing series around the world. But it'll also be fielding the example you see here, sponsored by Whelen Engineering that – like Callaway Cars – is based in Connecticut. Callaway Corvette C7 GT3-R World Debut at Hockenheim October 3, 2015 Hockenheim, Germany – October 3, 2015 – This weekend's ADAC GT Masters Season Finale was the backdrop for the unveiling of Callaway Competition's new Callaway Corvette C7 GT3-R. Following a brief presentation to media and invited guests, the successor of the C6-based Callaway Z06.R GT3 was displayed to the public for the first time on October 3, 2015 at the Hockenheimring in Germany. Constructors of GT race cars since 1990 and based in Leingarten Germany, Callaway Competition possesses a wealth of experience, technical know-how and a broad network of specialized professional partners. These elements were crucial to conduct such a large undertaking. After nearly two years of comprehensive planning, intensive development and expert fabrication of vehicle components, Callaway Competition completed the first C7 GT3-R just a few weeks ago. Its striking design comes as a result of the collaboration between Canadian designer Paul Deutschman and team owners Giovanni Ciccone and Ernst Wohr. Mike Gramke, Uwe Hoffmann, Florian Mohring and Andre Zanke were also heavily involved in the vehicle's development.