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Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer

2016 Chevy Camaro Convertible gets cleaner looks, improved refinement [UPDATE]

UPDATE: We have live photos from the reveal. Scroll to the bottom of the story and check them out in the Related Gallery. Back in May, Chevrolet introduced a redesigned Camaro. Now, and not at all surprisingly, the Bowtie brand is showing off the latest Camaro convertible, based on the coupe that debuted on Belle Isle in Detroit. From the beltline down, this is the same car that was so well-received last month. But above the waist, there's an all-new, fully automatic canvas roof that can be raised and lowered at speeds up to 30 miles per hour. On top of that, owners will be able to drop the roof remotely by simply pressing a button on the key. Chevy does not, however, say if this new convertible roof is lighter than last year's top. The biggest change for the Camaro convertible, though, is something we've long yearned for – a proper hard tonneau cover that deploys over the folded roof. The current muscle car's roof fabric has the unpleasant tendency to flap in the breeze. The new droptop shouldn't have that problem, and will likely boast an even cleaner top-down profile to boot. Like the hardtop, though, the Camaro convertible does benefit from the same lightweight structure, that helps trim "at least" 200 pounds of body fat. It should also make use of the same powertrain lineup, with a turbocharged four-cylinder, a 3.6-liter V6, and a 6.2-liter V8 with six-speed manuals or eight-speed automatic transmissions spanning the lineup. "From the beginning, the Camaro's architecture was developed to incorporate a convertible with uncompromised driving dynamics," Camaro chief engineer Al Oppenheiser said in the attached release. "Customers will appreciate what they don't feel: quivers, cowl shake or an under-damped chassis typically found in a four-seat convertible." Increased refinement, a cleaner look, better driving dynamics and a more usable convertible roof? We're looking forward to you 2016 Camaro convertible. Chevy claims the new car arrives in "early 2016," which means we should plan on seeing this droptop at the typically cold and snowy Detroit Auto Show. Until then, check out the full press release from Chevrolet. Related Video: Chevrolet Lifts Lid on 2016 Camaro Convertible Segment's most advanced top is fully automatic, with refined appearance DETROIT – Let the sun shine in. Chevrolet will offer a convertible model of the all-new 2016 Camaro, featuring the segment's most-advanced top.

Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.