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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Seized drug dealer's Corvette Z06 joins Texas police fleet

A police department in Texas caused a stir after they posted pictures of their hot new ride on social media last week. This 2007 Corvette Z06 with dark-tinted windows once belonged to a drug dealer, but was seized in a DEA raid. The feds awarded the Corvette to the New Braunfels Police Department for their help in bringing down the drug distribution ring in the area. When police posted images of the car on their Facebook page, some followers were angry that tax dollars were spent on such an extravagant car. New Braunfels PD were quick to defend themselves. "To be clear, this vehicle was awarded to NBPD as part of an asset distribution from the Federal DEA criminal case of a large drug distribution ring in our area," the New Braunfels PD wrote on their Facebook page. "NBPD was instrumental in helping bring down that drug enterprise. Property seized during the course of an investigation is only awarded to the law enforcement agency after a court has determined that the suspect was involved in criminal activity and the proceeds (money) from that activity (i.e dealing drugs) paid for the items seized. Therefore, no property is given to a law enforcement agency prior to the investigation being completed and tried in a court of law." With a 505 horsepower V8 engine this murdered-out Corvette could outrun most speeders and getaway drivers. As is often the case in instances such as this, however, the 'Vette will be used in community outreach programs rather than as an active-duty cruiser. The department is currently holding a contest asking kids between 8 and 16 years old to find a name for the sports car. Currently, the most liked name is 'Optimus Crime'. A final winner will be chosen by the department on September 22. The kid who picks the name will earn bragging rights, plus a ride in the Corvette when its unveiled at the Comal County Fair Parade this weekend. Related Video: