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Star Wars Car Drives To The Dark Side Of Comic Con
Tue, Jul 22 2014When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.
2020 Chevy Trax spied sporting design cues from the new Blazer
Wed, Oct 3 2018We saw spy shots in August for what we thought was either a redesigned Chevrolet Trax or new GMC subcompact crossover. At the time we were leaning Chevy. But after this latest batch of spy shots taken near GM's proving grounds, we're now thinking this one is the Trax replacement and the other one was a GMC. For one, the thin row of LEDs looks remarkably similar to the 2019 Chevy Blazer's LED strip. The additional light slightly below that is similar to the Blazer as well, leading us to believe that the next Trax will have a Blazer-esque front end. At first glance, this vehicle looks slightly larger than today's Trax with a much brawnier shape than the current blob-like design. The rear roof cladding could be hiding the same sloped rear window with spoiler hangover we see on the Blazer. Circling back to the other small GM crossover we caught testing, this one doesn't have those Blazer elements. The curved windshield and sloping roof are like those of the GMC Terrain, as are the horizontal grille bars. By contrast, the above car has a straighter windshield and a roof shaped more like the Blazer. One element that does seem to diverge from the new Blazer are the taillights, but they don't exactly look production-ready anyway. If we're right about this being the next Trax (and we're pretty sure we are) then this looks to be a more distinctive vehicle than what it will replace. The mirrors have left their awkward spot on the doors, and it's shaping up to be a much sportier looking crossover as a whole. This vehicle will most likely end up being a 2020 model year car, and if so, we would expect to see undisguised photos of both it and the assumed GMC version next year. Related Video: Featured Gallery 2020 Chevrolet Trax spy shots Spy Photos Chevrolet GMC Crossover SUV Future Vehicles chevy trax
Volvo and GM team with Amazon for in-car deliveries
Tue, Apr 24 2018Volvo and GM are the first automakers to pair their vehicles with a new service from Amazon that lets owners have their packages delivered inside their cars, without them having to be there. The service will initially be rolled out in 37 U.S. cities at no extra charge to Amazon Prime members with a Volvo On Call or OnStar account, and it works with same-day, two-day and standard shipping. It's intended as an alternative for people who don't want to risk having their package stolen from their front porch or receive deliveries at their workplace, and both automakers say it's an example of how they're embracing innovation as a way to make their customers' lives easier. Volvo released a video (above) showing how the service works. Users download the Amazon Key App (or " Ama-zin," as the narrator pronounces it) and link their Amazon Prime account with their Volvo On Call account — or OnStar, in the case of GM-branded vehicles. Once they register their delivery location in a publicly accessible location, users can select the "In-Car" option at checkout. They get a notification when the delivery is en route and once it's completed and the car is relocked. Volvo has been offering in-car delivery in certain European countries since 2015 through its Volvo On Call platform, which enables services like the ability to send calendar-based navigation destinations directly to the vehicle, find nearby gas stations and help locate the vehicle when you forget where you parked it. Volvo says the platform is now available in roughly 50 countries and covers more than 90 percent of its global sales. The service is compatible with 2015 or newer Volvo, Buick, Cadillac, Chevrolet and GMC vehicles. Volvo says it's available to the majority of Volvo owners, while GM says more than 7 million vehicle owners can qualify. The service is expected to roll out to more cities later. You can check eligibility at amazon.com/keyincar. Related Video: Buick Cadillac Chevrolet GM GMC Volvo Technology Infotainment Amazon connected car volvo on call e-commerce