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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Nissan Leaf, Chevy Volt have best sales month of 2015

Things are trending upwards for the two best-selling plug-in vehicles in the US. Both the Chevy Volt and the Nissan Leaf had their best sales month of 2015 in May, with the Volt selling 1,618 units and the Leaf moving 2,104. The upward swings come at an interesting time, with lots of excess first-gen Volts waiting for buyers and some buyers already ordering their second-gen Volts. So far in 2015, the Leaf has outsold the Volt 7,742 to 4,397. While 7,700 Leafs is respectable, it's nowhere near the numbers that Nissan will have to hit to reach the 50,000 annual sales that CEO Carlos Ghosn says is possible in the US. Still, the Leaf had its best sales month since December 2014 (when it sold 3,102 units) in May, but last month was still down 32.5 percent compared to May 2014. Despite the smaller overall number, May represents a big positive for Chevy, which has seen sluggish sales for the Volt for a long while now. The 1,618 Volts sold last month are only 3.9 percent lower than the 1,684 sold in May 2014 and May 2015 was the best month for Volt sales since August 2014. Perhaps salesmen are ready to make deals, what with thousands sitting around on dealer lots right now. The next-gen Volt is due this fall, and the order books (in California, at least) opened up this week. Like every month, our full wrap-up of green car sales in the US is coming soon (the VW e-Golf, for example, hit a best-ever high of 410 sales). Until then, feel free to discuss the Volt and Leaf sales figures in the Comments. Green Chevrolet Nissan Electric Hybrid ev sales hybrid sales

Next Corvette ZR1 to get 700 horsepower?

Word has it General Motors may offer as much as 700 horsepower in the C7 Corvette ZR1. Motor Trend reports the next Corvette Z06 will continue to rely on its naturally aspirated 7.0-liter V8 engine for thrust, but the lump will deliver substantially more power. How much more? MT says the engine could deliver up to 600 ponies. That's a jump of 95 horsepower over the current Z06, though no figures have been finalized as of yet. Right now, GM is reportedly waiting to see what sort of grunt it can glean from the next ZR1.
The automaker has already made it clear it will resurrect the LT5 name for the new supercharged V8, and if GM is already pulling 600 from the Z06, the big dog ZR1 would theoretically offer 700 horsepower. Either way, the range-topping Corvette will be suitably insulated from its less potent siblings. Stay tuned. We aren't likely to see the Z06 for at least a year, with the ZR1 trailing along at some point there after.