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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

GM removes start/stop from full-size trucks and SUVs with V8 engines

GM is removing start/stop technology from a number of its popular full-size SUVs due to the ongoing chip shortage. This follows the removal of cylinder deactivation technology from some of its trucks, which was also due to the chip shortage. GM Authority first reported the news, but we’ve just confirmed everything with a GM spokesperson.  The following 2021 model year vehicles will be affected: Chevy Tahoe, Chevy Suburban, GMC Yukon, Cadillac Escalade, Chevrolet Silverado 1500 and GMC Sierra 1500. Only versions of those vehicles built with the 5.3-liter V8 or 6.2-liter V8 and mated to the 10-speed automatic will have the tech removed from them. Only vehicles manufactured on or after June 7 will be affected. “By taking this measure, it will enable us to continue production of our high-demand full-size SUV and pickups as the industry continues to rebound and strengthen,” GM said in a statement. Those who ultimately buy one of these vehicles without start/stop technology will receive a $50 discount off MSRP for their troubles. Losing this fuel-saving tech could be a big negative for some, but we know many folks turn it off anyway. Not having to press the button to deactivate start/stop every time could actually be a positive if youÂ’re part of the camp who does that already. 2021 Cadillac Escalade Sport Platinum View 27 Photos On the downside, GM says “most of the affected vehicles will experience a minor reduction in fuel economy.” We donÂ’t have revised window stickers in hand to know how each model will be affected, but any 1 mpg reduction will be rather impactful for vehicles rated as low as these trucks already are. Any reduction will be seen in the city mpg rating, so take the kind of driving youÂ’re going to be doing into account before purchasing. When it comes to greenhouse gas compliance rules, GM says it doesnÂ’t foresee this impacting the companyÂ’s average fleet score. It also intends to begin adding start/stop back to these models as soon as possible, but there will be no retrofit effort made to fit the tech to vehicles already built without it. “Our supply chain organization continues to make strides working with our supply base to mitigate the near-term impacts of the semiconductor situation,” GMÂ’s statement reads. “GM continues to leverage every available semiconductor to build and ship our most popular and in-demand products, including our highly profitable full-size trucks and SUVs for our customers.

The Army goes off-roading with a hydrogen Chevy Colorado

The Chevrolet Colorado is joining the service. General Motors is working with the US Army Tank Automotive Research, Development & Engineering Center (TARDEC) to build a Colorado powered by a commercial hydrogen fuel cell stack, and the Army will use it in "extremes of daily military use for 12 months." TARDEC is the department that tests "advanced military automotive technology" and integrates them into ground systems. The aim is to see how well the benefits of a fuel cell vehicle can be adapted to the battlefield; hydrogen-powered vehicles are quiet, torquey, produce water, and can be used to provide electricity in the field. GM says the design sketch above "foreshadows" the Colorado that will go to boot camp and beyond, making it clear that this won't be the average midsize pickup. The press release below has more. Related Video: GM and U.S. Army to Demonstrate Extreme Off-Road Hydrogen Fuel Cell Chevrolet Colorado Agreement focused on proving unique utility and viability of fuel cell propulsion WARREN, Mich. 2015-11-19 – General Motors and the U.S. Army Tank Automotive Research, Development & Engineering Center (TARDEC) are modifying a Chevrolet Colorado midsize pickup truck to run on a commercial hydrogen fuel cell propulsion system and will expose the truck to the extremes of daily military use for 12 months. "Hydrogen fuel cell technology is important to GM's advanced propulsion portfolio, and this enables us to put our technology to the test in a vehicle that will face punishing military duty cycles," said Charlie Freese, executive director of GM's Global Fuel Cell Engineering activities. Fuel cell propulsion has very high low-end torque capability useful in off-road environments. It also offers exportable electric power and quiet operation, attractive characteristics to both commercial and military use. "The potential capabilities hydrogen fuel cell vehicles can bring to the Warfighter are extraordinary, and our engineers and scientists are excited about the opportunity to exercise the limits of this demonstrator," said TARDEC Director Paul Rogers. "FCVs are very quiet vehicles, which scouts, special operators and other specialties place a premium," he said. "What's more, fuel cells generate water as a by-product, something extremely valuable in austere environments." GM and TARDEC have fuel cell development and research facilities located 20 minutes apart in Pontiac and Warren, Mich.