Navigation Heads Up Display Glass And Hard Roof Proximity Entrance Local Trade on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Fernando Alonso just misses qualifying for Indy 500 on first day

Former Formula One world champion Fernando Alonso will need a clutch run on Sunday to qualify for the Indianapolis 500 on May 26 after he failed to seal a guaranteed spot on Saturday. The Spaniard tried fives times to put his McLaren Racing Chevrolet in the top 30, but wound up one spot short. He can make the 33-car field only through a six-car shootout on Sunday that will determine the race's final three drivers. "We have another chance to be in the race," Alonso, who is seeking to make his second Indy 500 field, told IndyCar TV. The Spaniard twice got inside the top 30 but both times was bumped outside the mark, with JR Hildebrand and Graham Rahal the final two drivers to seal qualifying spots. Britain's Pippa Mann will be the only woman in the race, qualifying 30th in 227.244 mph. Race positions 10-30 were determined during the day-long qualifying with Saturday's nine fastest drivers set to return on Sunday to decide pole. Spencer Pigot, driving the Ed Carpenter Racing Chevrolet, led qualifying with a four-lap average of 230.083 mph. He was followed by 2018 winner Will Power of Australia (230.081) and Simon Pagenaud of France (229.854). The troubles for Alonso, whose top four-lap average was 227.224 mph, were exacerbated by a punctured tire in his first qualifying run. "That didn't help," Alonso told reporters. "But, obviously, our performance has been quite bad all week. Quite poor." The Spaniard crashed his Chevrolet in practice on Wednesday and missed nearly two full days of practice while a backup car was prepared. He returned on Friday. Alonso said he was worried the McLaren team was "not ready for the challenge." "We've been slow. You see Juncos Racing crashing yesterday and being ready at 6 o'clock. That's impressive," he said. "For us, we've been a little bit slow on everything." Alonso is bidding to join Graham Hill as the only drivers to achieve the 'Triple Crown of Motorsport' with an Indy 500 victory. He previously won the Monaco Grand Prix and Le Mans 24 Hours race. He also won two Formula One drivers' titles. (Reporting by Gene Cherry in Raleigh, North Carolina; Editing by Greg Stutchbury)Related Video: Motorsports Chevrolet McLaren IndyCar

2016 Chevrolet Colorado Diesel First Drive [w/video]

The first thing you notice inside the diesel Chevy Colorado is that it's quiet. Almost too quiet. A lot has been done to quell noise and vibration with this new powertrain, and it shows – or rather, doesn't. There's some characteristic diesel clatter at idle, but even then it's distant and practically disappears as you start moving down the road. At full throttle, when the engine is at its noisiest, the sound isn't particularly diesel-like, just a pleasant intake breath. The accompanying smoothness is almost eerie. When we ask where all the noise went, Chevy's engineers, marketing guys, and PR reps all explain that this refinement is what Americans want. We're still not sure. This is a truck, after all, and the diesel pickup customer is different from the guy buying a diesel Cruze for his highway commute. Chevy contends that they're also not the same as the buyer of a Silverado HD. Although this 2.8-liter Duramax four-cylinder has been in service elsewhere around the globe, its first US application is in the Colorado and its GMC Canyon twin. The engine puts out 181 horsepower and 369 pound-feet of torque, and it does so unobtrusively as a result of a lot of modifications for our market. To keep normal diesel sensations out of the cabin, the intake and oil pan both get acoustic treatments. A new, thicker material is used for firewall sound deadening. Redesigned balance shafts have tighter tolerances to increase smoothness. The diesel powertrain is smoother than the Colorado's gasoline V6. One of the more interesting and certainly unexpected vibration-reduction changes is a special torque converter from German supplier LuK equipped with a centrifugal pendulum absorber. This pendulum spreads from the center of the torque converter as engine speed increases and is tuned to absorb the four-cylinder's second-order vibrations, not just those in a narrow frequency band. It does an admirable job, especially considering the engine's biggish, 0.7-liter cylinders, which lead to bigger vibrations. The result is a powertrain that's smoother than GM's (not particularly smooth) corporate V6, which is available in the standard Colorado. It's quieter than a Cruze diesel and even out-softens some gas direct-injection engines on the market. Paradoxically, it may be the most refined of all of the Colorados. No vibration comes through the steering wheel, pedals, floorboards, or even the rearview mirror. But you can tell it's a diesel when you hit the throttle.