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Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Chevrolet Camaro goes to South Korea - Click above for high-res image
General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camaro would lead the way in GM's efforts to market Chevrolet in South Korea.
For now at least Chevrolet and Daewoo-branded vehicles will coexist in the Korean market. However, while we were in China last week GM officials told us that the Daewoo brand, which has been somewhat tainted by past quality issues, would eventually be phased out in favor of Chevrolet. When the new Aveo launches next year it will likely be badged as a Chevrolet even though GM Daewoo is in charge of engineering the car.

2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.

Autoblog In Cuba: 1957 Chevy Bel Air Review

If you've been following the Autoblog In Cuba series, you may remember that my efforts to rent a car in the country were ultimately unsuccessful. Misinformation, bad planning, and a lack of rental car inventory conspired to disrupt my hoped-for driving adventure. I discovered in my week of exploration, however, that the terrific thing about Havana is that there's always another adventure to be found – if you're willing to look. A car I could drive myself might have been impossible to come by, but a ride to remember was not. After all, even when reviewing a new car, I've found that impressions about the car and the route can be credibly formed from the right seat. Starting from the parking lot of the grand Hotel Nacional, finding an interesting car for hire is as simple as walking up and down the block. Scads of classic American iron wait just outside the hotel gates, in a riot of colors and conditions befitting the tropical climate. Fords from the 1940s are plentiful – more sedans than coupes – and the glory days of General Motors are represented by enough Pontiacs and Cadillacs to fill a Bruce Springsteen B-sides album. But the Chevy Bel Air is the king of the road here, by some margin. View 30 Photos I settled on a burnt orange 1957 Chevy Bel Air convertible, in tourist-appropriate condition. I was looking for a hardtop at the request of my crew's audio/video needs, but settled on a burnt orange 1957 Chevy Bel Air convertible, in tourist-appropriate condition. This car might look good as a prop in the background on your vacation photos – hair blowing in the breeze with the ocean at your back, parked in front of Che's face in Revolution Square, etc. – but was far from pristine on a closer inspection. A perfect representative of the Cuban average. At least the price was right: $50 for two hours to make it 12 miles to Hemingway's house, and back. My driver was a kid named Daniel who looked to be about 20 years old. The Chevy doesn't belong to him, he co-drives it with the owner, but he was able to give me the basic mechanical rundown. The eight- or six-cylinder engine that Chevy shipped this convertible with was long gone. No surprise there, as nearly every American-made car I'd ridden in so far was powered by some belching Mercedes diesel. Despite it's clattering note, Daniel said the lump under the hood of the '57 drinks gas: a four-cylinder of Russian origins, pulled out of a GAZ Volga as best I can understand.