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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy will reveal the Bolt EV tomorrow at CES

The moment that electric vehicle consumers and green propulsion enthusiasts have been waiting for is almost upon us, as Chevy confirmed that it will unveil the production version of the 2017 Bolt EV Wednesday at CES in Las Vegas. Chevrolet previewed the Bolt in concept form at the Detroit Auto Show almost a year ago, proposing a compelling rival to the likes of the Nissan Leaf and BMW i3. We've expected the CES debut for awhile, and Chevy projects that the finished product will boast a range of more than 200 miles on a single charge. That's nearly double the Leaf's range, and significantly farther than the i3 will travel even with the Range Extender kicking in. All of that for under $30,000 after federal tax credits. Of course, Chevy's own Spark EV costs much less, but will only go 82 miles before it needs to plug in again. If you won't be in Vegas for the unveiling tomorrow, you can catch it on Facebook. It will be the first vehicle to debut on the new Facebook Live, featuring both a live video stream and a 360-degree interactive interior video. Once out on the market, the Bolt EV will join the Spark EV, Volt PHEV, and Malibu hybrid in a growing array of electrified vehicles from the American automaker, rivaling the likes of Toyota and Nissan for the most electrified vehicles in its lineup. Chevrolet Bolt EV Will Debut at CES 2016-01-05 DETROIT – Chevrolet will unveil the 2017 Bolt EV at the International Consumer Electronics Show (CES) in Las Vegas on Wednesday, Jan. 6, and be the first auto brand to work with Facebook to debut a vehicle using Facebook Live. With the addition of the Bolt EV to a lineup that includes the all-new 2016 Volt, 2016 Malibu Hybrid and Spark EV, Chevrolet will offer consumers more affordable, electrified vehicle options than any other major automotive brand – solidifying its position as the leader in electrification. "The Bolt EV truly embodies the ingenuity that is at the core of everything we do at Chevrolet," said Alan Batey, president of General Motors North America and head of Global Chevrolet. "The technologies and the engineering expertise behind the Bolt EV are tremendous examples of the kind of innovation we intend to offer our customers, across an array of products at a tremendous value – something only Chevrolet can deliver." Building on the electrification expertise established by the Volt, the Bolt EV is a game-changing, long-range electric vehicle.

Recharge Wrap-up: Renault Zoe recall, Proterra buses log 2M miles

Renault is recalling 10,649 examples of its Zoe electric car for potential brake hose failure. Cars built at the company's Flins factory between the Zoe's 2012 introduction and October 6, 2014 - a quarter of all Zoes ever built - are subject to the recall, though no accidents have been reported from rupturing brake lines. Recalled vehicles will have the brake hose positions inspected and, if need be, fixed. Read more from Reuters. Proposed legislation in Massachusetts would make the state even more EV friendly. While the state already encourages EV adoption with a $2,500 rebate incentive, the new bill would give battery electric vehicle drivers HOV lane access. Additionally it would set up a standard building code for EV chargers, and allow EV-only parking spaces. "With decreased gas prices, a 10 percent increase in vehicle miles traveled over the last 20 years, and a carpool rate below the national average, we must address personal vehicle use directly as part of our transportation emissions reduction strategy," says Rep. Frank Smizik. Read more from Teslarati. The New York Daily News has named the 2016 Chevrolet Volt as its "Green Machine of the Year." Seamless operation, peppiness, and a nice suite of equipment make it a top choice for the publication. "The 2016 Chevrolet Volt is all new, inside and out, and takes the plug-in hybrid segment to another level, thanks to its increased EV range, updated cabin, and more efficient gas-powered engine," writes Daily News Autos writer (and all-around good guy) Nick Kurczewski. Honorable mentions go to the Tesla Model S, BMW i3, Toyota Prius, and the hydrogen-powered Toyota Mirai. Read more from the Daily News, or at Clean Technica. Proterra electric buses have accumulated 2 million miles of revenue service. That equals 3,800 tons of carbon emissions that have been prevented and 420,000 gallons of fuel unburned. Proterra says it has 63 buses in service in 15 cities, and that it is ramping up production to meet growing demand. "This latest milestone exemplifies the economic, environmental and civic value of electric mass transit," says Proterra CEO Ryan Popple, "and demonstrates to the transit agencies that diesel - often viewed as a necessary evil - is no longer necessary." Read more at Inside EVs. Evercar, a unique EV carsharing service, has found success in Los Angeles. Evercar bills itself as carsharing for rideshare and delivery drivers.