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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2015 Chevy Colorado gets its GearOn before Chicago

Complementing the Chevrolet Silverado Midnight Edition at the 2015 Chicago Auto Show is this, the 2015 Colorado GearOn Edition, which as the name might suggest, takes full advantage of the company's truck accessory catalog. Available on the volume LT trim and in both crew and extended cab varieties and with both the short and long-bed options, the GearOn Edition adds plenty of nifty extras designed to increase the truck's versatility and help accommodate bikes, kayaks and other outdoorsy items. The GearOn bars package, divider package and tie-down rings are supplemented an "EZ" lift and lower tailgate, side steps, gloss black 18-inch wheels, a body color grille, and blacked-out Chevy badges. And although it's not specifically called out in the attached press release, the paint on this special edition looks different than anything else in the truck's catalog. We dig it, especially with the black accents. Prices, meanwhile, start at $31,250, which is not even $1,200 more than a Colorado Extended Cab LT 4x4. We'll have more on the Colorado GearOn when it makes its debut later this week at the 2015 Chicago Auto Show, including live images to add to the pair of stocks distributed by Chevy. Until then, scroll down for the press release on the limited-edition truck. Chevy Colorado GearOn™ Edition Brings More Adventure Versatile accessories package maximizes cargo capability; enables more fun DETROIT – Chevrolet today introduced the 2015 Colorado GearOn™ Special Edition, which blends the capability of the all-new midsize pickup truck with the versatility of the GearOn accessory system – and additional popular features. It makes its public debut Feb. 13-22 at the Chicago Auto Show. The Colorado GearOn Special Edition goes on sale this spring with a starting price of $31,250. It's offered on LT models in extended or crew cab configurations, with the long or short cargo bed and available 4WD. "Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go," said Tony Johnson, Colorado marketing manager. "And with Colorado offering segment-leading efficiency and capabilities, it's a combination that maximizes adventure without compromise." The GearOn accessory system is designed for easy configuration with a multitude of mounting accessories for everything from bikes, kayaks, skis and stand-up paddle boards to a bed-mounted tent.

Driving the Chevy C8 Corvette Convertible, Polestar 1 and Porsche 718 Cayman T | Autoblog Podcast #649

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. Lately, they've been driving some pretty great cars, and one OK car. John's had the Chevy C8 Corvette Convertible and Polestar 1. Greg's been enjoying the Porsche 718 Cayman T. Jeremy's been testing the Buick Encore GX. After a long day of driving and writing, our editors like to enjoy a cold beer, and share some of their favorites for the fall. They also get an update from a listener about a winning recipe and a new plug-in hybrid purchase. Autoblog Podcast #649 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2020 Chevrolet Corvette Convertible 2020 Porsche 718 Cayman T 2020 Polestar 1 2020 Buick Encore GX Fall beer fun (For those interested: Shakshuka recipe) Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: