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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

CNG Chevy Impala launch delay grows to a year

The 2015 Chevrolet Impala Bi-Fuel was announced in Washington D.C. in late 2013 by Dan Akerson and was supposed to be on sale by the summer of 2014. Capable of running on gasoline and compressed natural gas, the sedan was said to offer a novel solution at a time when gas prices were high. The vehicles still haven't arrived at dealers, though, and according to Automotive News, a quality issue has set back the launch even a few months more. Using a modified 3.6-liter V6 with hardened valves and valve seats, the Bi-Fuel Impala has separate tanks for gasoline and CNG that it can switch between on the fly. When running on the cheaper natural gas, the sedan was estimated to get 19 miles per gallon in the city and offer 150 miles of range, and the total driving distance was predicted at around 500 miles. The base price was set at $38,210, after the $825 destination charge. The only other major tradeoff was a smaller trunk to accommodate the extra fuel. However, the first shipments of the bi-fuel models now aren't expected until mid-July – about a year later than the scheduled launch. A memo to dealers obtained by Automotive News said the sedan "has been delayed by a second quality hold" to look at the CNG system. The exact details surrounding this problem haven't been released. "We have identified a solution to the delay and are working hard to implement it within the next few months," General Motors spokesperson Chad Lyons said to Automotive News. Around 200 Bi-Fuel Impalas have been made, but none are yet in the hands of customers. Dealers should be able to order 2016 model year examples starting in the third quarter of this year.

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e