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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Tech of the Year special, plus we drive the hydrogen Mirai and more | Autoblog Podcast #809

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and Road Test Editor Zac Palmer. They kick the discussion off by talking about what they've been driving as of late, including the Toyota Mirai, Dodge Hornet, Alfa Romeo Tonale and a trio of subcompact SUVs. After that, they dive into a discussion about the 2023 Autoblog Technology of the Year award winner, which is Mercedes-Benz's Dolby Atmos Spatial Audio. Once they wrap up that segment, we get to hear the crew's latest Cybertruck takes from before the big reveal. Finally, the show wraps up with a fun Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #809 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2023 Toyota Mirai 2023 Dodge Hornet 2024 Alfa Romeo Tonale 2024 Chevy Trax 2024 Kia Seltos 2024 Mazda CX-30 Turbo Technology of the Year winner and breakdown News Cybertruck preview Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Chevrolet Dodge Kia Mazda Mercedes-Benz Toyota Technology Infotainment Technology of the Year Crossover SUV Electric Luxury Performance Sedan Podcasts

Chevy prices new 2016 Cruze from $17,495

Chevy has released pricing information for the new 2016 Cruze. As you might expect, the MSRP on the new model has gone up a little over the model it replaces, but it remains competitive with its rivals. The new 2016 Chevy Cruze comes in four trim levels and with either a manual or automatic transmission. Though not every trim can be had with either gearbox, they are all powered by the same 1.4-liter turbo four, good for 153 horsepower. The list starts in L trim level with the manual, which goes for $17,495 - including the $875 destination charge. The automaker points out that the price of admission is lower than those of the base models of the Toyota Corolla ($18,065), Honda Civic ($19,475), and Hyundai Elantra ($18,075) – all prices verified and including delivery. The Ford Focus ($18,100), Subaru Impreza ($18,295), Mazda3 ($18,695), and Volkswagen Jetta ($19,600) also start at higher prices, with the Nissan Sentra ($17,355) and Dodge Dart ($17,990) listing for similar money. However the Kia Forte ($16,715) still comes in cheaper. Of course those prices are just for the base models. Step up to the Cruze LS and you'll be looking at $18,995 with the manual or $19,995 with the automatic. The higher-end LT and Premium models are only sold with the slushbox and retail for $21,995 and $23,995, respectively. Deliveries start in the spring. ALL-NEW 2016 CHEVROLET CRUZE PRICED FROM $17,495 Redesigned, re-engineered compact sedan is roomier and better connected DETROIT – Chevrolet announced pricing for the all-new 2016 Cruze will start at $17,495 when it goes on sale next spring. The Cruze's base price is almost $2,000 less than the 2016 Honda Civic LX ($19,475), while offering features such as the standard Chevrolet MyLink radio with a 7-inch-diagonal screen, and Android Auto and Apple CarPlay compatibility – subject to their terms, privacy statements and data plan rates as well as a compatible smartphone. OnStar 4G LTE with a Wi-Fi hotspot and a standard rear-vision camera are also available. Larger, lighter and roomier than the 2015 model – including two inches more rear knee room – the all-new Cruze is offered in L, LS, LT and Premier models. An all-new, direct-injected 1.4L turbo engine generates a General Motors-estimated 153 horsepower. A six-speed manual transmission is standard. Cruze LS with an automatic transmission starts at $19,995 with GM-estimated highway fuel economy of 40 mpg. Environmental Protection Agency estimates are not yet available.