1981 Chevrolet Corvette Base Coupe 2-door 5.7l on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Hoons off-road in a lowrider Monte Carlo in latest Roadkill video

Specialization keeps the automotive world interesting because it creates all sorts of fun niches. For example, if you like hot rods, you can dive deep into the world of rat rods or just focus on cars with a more traditional look. In some cases the myriad styles don't mix very well, of course, and the folks at Roadkill are proving that on video by attempting to take a lowrider Chevrolet Monte Carlo from Los Angeles to Las Vegas on dirt. As you might expect, forcing a lowrider off-road doesn't go well, but the stunt makes for a great chronicle of dumb, automotive fun. Other than some repairs to get the Monte Carlo roadworthy, the only modification here is a set of knobby tires to achieve at least a modicum of traction on the loose rocks. Although, no matter what they do, at the even lowest speeds the hosts inside are still bounced around like they're in an inflatable castle at a kid's birthday party. Still, the guys are clearly amused by it all.

Corvette Stingray designer lists five goals of new exterior shape

Redesigning an icon is a difficult task, especially when you've got a blank sheet of paper in front of you and the all-new C7 Chevrolet Corvette Stingray is intended to be your final objective.
General Motors has released a new short video featuring Kirk Bennion of the Corvette's exterior design team, talking about the challenges of sculpting Chevrolet's new flagship sports car and the five goals the team had to keep in mind as it worked. In the end, Bennion's team had the pleasure of seeing their hard work take center stage as the Corvette captured the world's eyes at the Detroit Auto Show earlier this year.