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Watch the live reveal of the 2014 Chevy Silverado and GMC Sierra [UPDATE]

UPDATE: The trucks have been revealed. Click here for all of the official details.
As promised, Chevrolet and GMC are offering a live webcast of the world premiere for the all-new 2014 Silverado 1500 and Sierra 1500. After being teased with spy shots and blurry images like the one above for ages, now is the time to see the trucks in the metal, for real (well, as 'real' as it gets on a webcast, at any rate).
Shift your eyes down just below to see the reveal as it happens, starting at 9:30 AM EST. We anticipate having loads of images full technical information to share after the webcast, too, so truck aficionados should stay tuned. We'll also be bringing you live images of both trucks too, when we see them on the show floor at next month's Detroit Auto Show.

GM CEO Barra says 'we are selling every truck we can build'

DETROIT — General Motors Chief Executive Mary Barra said on Monday the automaker is "selling every truck we can build" and expanding North American truck-building capacity, even as U.S. gasoline prices hit record highs. Barra made her comments during the automaker's annual shareholder meeting. GM is pursuing a two-track strategy: Investing heavily in electric vehicles for North America, China and other markets, and funding those investments by trying to maximize profits from its North American combustion pickup truck and large SUV lineups. Barra said GM is planning higher-priced versions of its Silverado large pickup and its large SUV models. GM and its Detroit rivals Ford Motor Co and Stellantis NV rely heavily on sales of large pickup trucks and SUVs for global profits. High U.S. gasoline prices in the past have undermined consumer demand for relatively inefficient models. Nominal pump prices hit an average of above $5 a gallon for the first time ever last week, the federal government said Friday. GM is ramping up production of EVs. Barra said the Cadillac Lyriq electric sport utility is sold out through 2023. In response to shareholder questions, Barra said the "clear priority" for using cash generated by its operations is to "accelerate our EV plans." She did not rule out share buybacks or other approaches to returning cash to shareholders. GM still expects to increase production this year by 25-30%, despite continuing pressure on semiconductor supplies globally. Barra said GM is working to redesign vehicles to reduce the number of processors required by 95%. Barra serves as GM's board chair and CEO. GM shareholders overwhelmingly rejected a proposal to separate those roles.

Chevy already offering discounts on 2016 Volt

The second-generation Chevrolet Volt has a longer range than the first-generation version, but General Motors doesn't appear to want to take any chances of the extended-range plug-in not being well-received. The US automaker is already offering some cash incentives to make sure the 2016 Volt moves briskly. In fact, GM is offering incentives worth up to $1,000 through November 2 in some states, Green Car Reports says, citing CarsDirect. Most of the country won't get the second-generation Volt until next year, so GM is looking to keep all potential buyers satisfied. That means perks for folks in California, Connecticut, Massachusetts, Maryland, Maine, New Jersey, New York, Oregon, Rhode Island and Vermont - the states where the new 2016 Volt will go on sale first. Buyers can pick up another $500 in incentives by luring a non GM-vehicle owner into buying a new Volt. And then, of course, there's the $7,500 federal-government perk, in addition to any goodies your particular state will throw in via tax breaks. For everyone else, GM is offering as much as $2,500 off the 2015 model year Volt. The 2016 Volt has an MSRP of $33,995, which is actually slightly less than the $34,170 sticker price on the 2015 model. The new version has a 53-mile all-electric range, 15 miles longer than the first-generation Volt. With a lower price and more electric miles, GM hopes to reverse falling Volt sales. Through September, GM sold 9,264 Volts, down 36 percent from a year earlier. You can read our First Drive impressions of the 2016 Volt here. Related Videos: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos News Source: Green Car Reports Green Chevrolet GM Hybrid incentives volt