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GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

Weekly Recap: Lamborghini to build SUV

Finally, Lamborghini will build a sport utility vehicle. The Italian supercar maker confirmed this week that it will launch a luxury SUV in 2018. It will be built at Lamborghini's soon-to-expand factory in Sant'Agata Bolognese in Italy, and will double the company's current sales volume. Lamborghini did not announce a name for the vehicle or other details, but noted a concept version, the Urus, was displayed at the Beijing motor show in 2012. It will be sold around the world, but it's expected to be a critical offering in the United States, China, and the Middle East. The automaker projects the SUV will sell about 3,000 units per year, and it will be the third product in Lamborghini's portfolio. It currently sells the Huracan and Aventador supercars. "The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era," Lamborghini chief executive Stephan Winkelmann said in a statement. The project is also a boon for Italy, which will get 500 new jobs in the Emilia Romagna region as Lamborghini's factory will nearly double in size. Ian Fletcher, principal analyst for IHS Automotive, said the SUV will position Lamborghini for future growth. "It could well also bring new customers to the brand [who] may find the dramatic styling of Lamborghini products appealing, but find its typical sports cars restrictive," he said. "If it is a success, the SUV could be a catalyst to Lamborghini broadening its portfolio further." OTHER NEWS & NOTES GM invests in Chevy Camaro factory General Motors is investing $175 million to upgrade its factory in Lansing, MI, to build the 2016 Chevy Camaro. The investment will pay for new tooling and equipment. The improvements include three new paint systems and two new robotic framers. GM will add a second shift at the factory to build the Camaro, resulting in 500 jobs. The automaker had dropped the plant to one shift last year amid slow sales for its products, the Cadillac ATS and CTS. GM is spending $5.4 billion over the next three years to upgrade its US facilities. Last week, GM announced plans to spend $439 million to build a new paint shop for the Chevy Corvette. While the Camaro and Corvette plant improvements are intriguing to enthusiasts, GM also confirmed this week that it is investing $1.2 billion in its Fort Wayne (IN) factory that builds trucks.

2016 Chevy Camaro takes a walk on the wild side at SEMA

From highly modified restomods to tuned pickups, Chevrolet has over 20 custom vehicles at this year's SEMA Show. Given the popularity of the Camaro in the aftermarket, it's no surprise that the new, sixth-generation model gets in on that act with four modified examples. Thanks to a combination of concept parts and components on the way in early 2016, Chevy gives future owners an idea of what's possible for their new coupe. Among the group are two takes on the SS trim at opposite ends of the color spectrum. The Chevrolet Performance version is Summit White with red accents, and it uses a lowered suspension to hunker the body over conceptual 20-inch wheels. Alternatively, the Camaro Black wears darkened trim, tinted glass, and matching 20-inch wheels. Chevy beefs up their performance to fit the added style by equipping both customs with exhaust, air intake, and brake upgrades. By far the weirdest among Chevy's group of modded Camaros is the Krypton concept in a custom shade of eye-popping green. This wild paint is electroluminescent, and when the system is activated, illuminated bowties appear across the body. Headlights with matching trim and painted exhaust tips finish off this alien aesthetic. Finally, the Camaro Hyper concept is for those looking for just a little added style for their coupe. Based on the LT trim with the 3.6-liter V6, it features Hyper Blue Metallic paint with white stripes and rides on 20-inch wheels. For a little added performance, coupe uses Chevy's aftermarket exhaust and a lowered suspension. Related Video: Gen Six Camaro Concepts Shine at SEMA Show Customized quartet demonstrate personalization and performance possibilities LAS VEGAS – With the all-new 2016 Camaro rolling soon into dealerships across the country, Chevrolet introduced four customized concepts at the SEMA Show today – each demonstrating the personalization possibilities enabled by a new lineup of accessories and performance parts.