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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Both Android Auto and Apple CarPlay slated for Chevrolet lineup

Long awaited, the race among automakers to keep drivers connected to their smartphones has officially entered a new era. Hyundai said Tuesday it would be the first manufacturer to put Google's Android Auto into a production car, the 2015 Hyundai Sonata sedan. Not to be outdone, General Motors said today it'd offer both Android Auto and Apple's CarPlay on several Chevrolet models set to hit dealerships this summer. By giving car buyers the choice between these rival phone-projection systems, Chevrolet hopes to quell concerns from prospective customers worried about the compatibility of their smartphones and vehicles. "It's about providing choice," said Alicia Boler-Davis, GM's senior vice president for global connected car consumer experience. "No two customers are alike, and we cannot expect a single solution that works for every driver in every situation." Across the industry, automakers are rushing to add both to their cars as a growing base of customers seek an array of connected features. Estimates from automotive technology research firm SBD indicate smartphone-integrated content is available in 36 percent of current vehicles, and the company expects that penetration rate will grow to 84 percent by 2025. For Chevrolet, the systems will be available on select 2016 iterations of the Cruze, Camaro, Volt, Spark and Malibu as early as next month, and appear on 14 Chevy models overall for the 2016 model year. They're available on all trim levels, but they only work with the company's MyLink infotainment package installed in the cars, and the first to hit showrooms will only work on the seven-inch touchscreen models. "CarPlay and Android Auto, these are things that are addressable to the broad market, and I think it makes a lot of sense for GM to put it into Chevys first," IHS Automotive senior analyst Mark Boyadjis said. Via physical connections, both Apple CarPlay and Android Auto allow users access to smartphone features like turn-by-turn directions, phone calls, voice-to-text messages and music streaming. Interfaces are similar to the ones found on the respective smartphones, but on the dashboard, they're redesigned for a simpler, in-car experience. Fonts are larger, for example, and easier to press on a touchscreen. CarPlay relies heavily on Siri so that drivers spend more time staring at the road instead of their touchscreen. That sounds good, at least in theory.

Chevy Volt owners log half a billion electric miles, 2015 production starts

As General Motors gets ready to start 2015 Volt production Monday, Chevrolet is looking back at some of the numbers that got the car to where it is today. The headline number is that Volt owners have collectively put more than a half-billion electric miles on their cars. The unsurprising upshot is that, if you went out and bought a Volt, you're pretty keen on getting as many electric miles out of it as possible. 90 percent of all Volt trips are done purely on electric power. The typical Volt driver goes 970 miles between fill-ups, GM says, and that means that 63 percent of all miles are done on battery power. General Motors executive director Larry Nitz gave AutoblogGreen a few more details on the usage habits of Volt drivers, including that 81 percent of commuting miles are electric. Two-thirds of US Volt drivers charge their vehicle 1.4 times a day, a clear indicator of drivers trying to maximize electric miles through opportunity charging. In fact, Nitz said, 90 percent of all Volt trips are done purely on electric power. GM also says that the Volt's official 35 miles of electric range is still doable for many owners who have had their car for more than 30 months. Looking ahead, we know that one upgrade for the 2015 Volt will be 4G LTE connectivity that can turn the car, like others in the GM family, into a mobile wifi hotspot. We're of course much more interested in when GM is finally going to start production of the next-gen Volt, but GM officials would only tell us that they're very excited about the still-secret vehicle, promising we'll be learning more "soon." Nitz did confirm that today's Volt drivers are most interested in three things from the next-gen model: more range, a lower price and a fifth seat. He did not say whether or not GM will be able to deliver on those requests. Chevrolet Volt Owners Surpass Half a Billion Electric Miles After 30 months of use, a sampling of Volts shows consistent all-electric range 2014-06-19 DETROIT – Since its launch in late 2010, Chevrolet Volt owners have accumulated more than half a billion all-electric miles. Additionally, based on a General Motors' study of more than 300 Volts in service in California for more than 30 months, many owners are exceeding the EPA-rated label of 35 miles of EV range per full charge, with about 15 percent surpassing 40 miles of range.