1966 Chevrolet Corvair on 2040-cars

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2015 Chevrolet Corvette Z06 [w/videos]

I think I was supposed to be back hours ago. Driving northwest on State Road 190 with a final destination deep in the heart of the Death Valley National Park, it occurs to me that I might have agreed to return after an hour or so, instead of the four I'll end up stealing, solo, in the new Z06. Somewhere in the combination of mountain vistas, arching, speed-hungry desert roads, and the sound of this titanic engine on a constant run up the rev ladder, I forgot everything I'd promised back at home base. The generous, civilized part of me worries for a moment that absconding with the new-best Corvette might have left one of my fellow journalists without a car. But the selfish part of me – the part largely in control of the rocket-launcher of a throttle under my right foot ­– says "screw it." I spent two days with the 2015 Chevy Corvette Z06, a monster of a sports car that will soon be dominating track days everywhere, and I never once was inclined to share it. Hurtling through the shattered stillness of the desert and pulling big Gs at Spring Mountain circuit, I never felt overly disposed to give up my seat. This Corvette, more than any I've yet driven, was deep enough to hold my attention; for two days, for two years, probably. With this Z06, the Corvette steps over the amazing-for-the-price category, and solidly into the best-cars-in-the-world zone. There are peripheral elements that remind me of its blue collar, Bowtie heritage, sure, but there's more that simply begs me to carry on driving... faster. Most casual car observers will be able to pick the 2015 Z06 out from its less aggressive Stingray brothers. Subtler hints include a new, more open grille, larger extractor on the taller hood and rather discreet badges on the flanks of the car. More outrageous is the finned spoiler on the rear trunk lid, and the widebody look offered from flared fenders – an extra 1.57 inches (40 millimeters) at their beefiest point. Even driving around performance-car-laden Pahrump, NV – loaded thanks to the very active community at the Spring Mountain racing resort – members of the local populace were turning heads, waving and generally noting the Z06 with approval when I drove through town. In Torch Red over black painted aluminum wheels, staggered at 19-inches in front and 20 at the back, the amped-up Z06 hits a new level of road presence for the C7.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Do you guys like trucks?

Do you guys like trucks? If the answer is yes, boy do we have the show for you! The 2018 North American International Auto Show is lousy with 'em. Yeah, we saw the new Ram 1500, Chevy Silverado and Ford Ranger, but that's just scratching the surface. There are big trucks, little trucks, clean trucks, dirty trucks, old trucks, new trucks, red trucks, blue trucks. It's like a Dr. Seuss book. Anyway, we made a little video for you truck nuts (see what I did there?). Check it out above, and if you're looking for more serious coverage of the Detroit Auto Show, we've got it, along with a ton of images and other videos from the show floor. Enjoy! Related Video: Humor Detroit Auto Show Chevrolet Ford GMC Honda Lincoln Nissan RAM Toyota Truck Videos Original Video 2018 detroit auto show