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Chevy Bolt name just might get through US trademark office

UPDATE: GM told AutoblogGreen on June 1 that, "Our Chevrolet Legal team has been working closely with the USPT on the Chevrolet Bolt trademark. As of last week, our legal staff received consent from Yamaha to use the Bolt name. According to our legal team, our USPT application is back to active status." Also, it appears that GM has further trademarked Bolt EV and Chevrolet Bolt EV. Chevy wants to sell a 200-mile electric vehicle for around $35,000 in a few years. The Detroit automaker wants to call that car the Bolt, not to be confused with the company's other plug-in, the Chevy Volt. Unless something changes, the United States Patent and Trademark Office (USPTO) is going to crush GM's Bolt-flavored dreams. The USPTO has suspended GM's trademark application. The USPTO said in its suspension that there was a "likelihood of confusion" with another Bolt trademark, No. 4429759, which applies to a Bolt trademark filed by Yamaha on August 09, 2012. That's well before GM's effort to trademark the Bolt name in 2014. GM's application will remain suspended, the USPTO said, "until the earlier-filed referenced application(s) is either registered or abandoned." Maybe GM will use this setback to respond to the many criticisms of the Bolt name we've heard since it was first announced. There is another page on the USPTO's website that says GM's Bolt application is still live, but we assume that just hasn't been updated yet. Related Video:

2022 Detroit Auto Show Editors' Picks

As tends to be the case in this post-ish-pandemic world of auto shows, the North American International Auto Show was a strange one. It was at least mostly indoors and thus not at the mercy of Mother Nature. And unlike that first Chicago Show following the initial pandemic shutdown, this one was all assembled before the media arrived. Even with a much thinner show floor, the Detroit Auto Show still gave us a number of noteworthy reveals. Now, full disclosure, the rules for our Detroit picks were made a little more flexible, since some of these vehicles were revealed a little before the week of the show. But we still focused on vehicles that were making their show debut, and were actually present on the floor. Sadly, that means we had to leave out the Jeep Recon and Wagoneer S electric SUV concepts. Odds are, those would've made it into our list of the top five if they had actually been on display. Now, on to the winners. 2023 Jeep Wrangler Willys 4xe View 18 Photos 5. 2023 Jeep Wrangler Willys 4xe This was an easy one. While there's nothing so remarkable about the Willys that it makes this package a must-buy, it's nice to see another model available with the 4xe powertrain. Just one question, though: Where was the Recon? – Byron Hurd Chevrolet Blazer EV View 7 Photos 4. 2024 Chevy Blazer EV As a fan of the K5 and S-10 Blazer generations, I was a bit bemused when the current-gen crossover came out ... until I drove it and realized how good it actually is. Now that there's a Blazer EV incoming, I feel like I can become a true fan again. And there's a lot for fans to appreciate: FWD, RWD and AWD versions, and even a 557-horsepower SS variant. In a lineup of practical, Ultium-based Chevy utes, it's good to see an attainable product that enthusiasts can get behind — along the lines of Ford with its Mustang Mach-E — while we wait for an electric Corvette. — Senior Editor, Green, John Beltz Snyder 2023 Chrysler 300C View 28 Photos 3. 2023 Chrysler 300C In a poignant press conference with the Spirit of Detroit statue in the background, Chrysler sent its flagship 300 out properly with a 6.4-liter Hemi V8. Stellantis design chief Ralph Gilles articulated the car's successes — its many awards and sterling reviews from its early days — and the cover came off with a veritable 300C hot rod on display. One more time, the 300 is at full strength. To be clear, this isn't the 300S with an available 5.7-liter.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.