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2016 Chevy Camaro takes a walk on the wild side at SEMA

From highly modified restomods to tuned pickups, Chevrolet has over 20 custom vehicles at this year's SEMA Show. Given the popularity of the Camaro in the aftermarket, it's no surprise that the new, sixth-generation model gets in on that act with four modified examples. Thanks to a combination of concept parts and components on the way in early 2016, Chevy gives future owners an idea of what's possible for their new coupe. Among the group are two takes on the SS trim at opposite ends of the color spectrum. The Chevrolet Performance version is Summit White with red accents, and it uses a lowered suspension to hunker the body over conceptual 20-inch wheels. Alternatively, the Camaro Black wears darkened trim, tinted glass, and matching 20-inch wheels. Chevy beefs up their performance to fit the added style by equipping both customs with exhaust, air intake, and brake upgrades. By far the weirdest among Chevy's group of modded Camaros is the Krypton concept in a custom shade of eye-popping green. This wild paint is electroluminescent, and when the system is activated, illuminated bowties appear across the body. Headlights with matching trim and painted exhaust tips finish off this alien aesthetic. Finally, the Camaro Hyper concept is for those looking for just a little added style for their coupe. Based on the LT trim with the 3.6-liter V6, it features Hyper Blue Metallic paint with white stripes and rides on 20-inch wheels. For a little added performance, coupe uses Chevy's aftermarket exhaust and a lowered suspension. Related Video: Gen Six Camaro Concepts Shine at SEMA Show Customized quartet demonstrate personalization and performance possibilities LAS VEGAS – With the all-new 2016 Camaro rolling soon into dealerships across the country, Chevrolet introduced four customized concepts at the SEMA Show today – each demonstrating the personalization possibilities enabled by a new lineup of accessories and performance parts.

Chevrolet Malibu gets aggressive redesign for 2016

Cars like the Ford Fusion, Kia Optima and Chrysler 200 have recently raised the styling bar in the midsize sedan game is. In that regard, the rather anonymous Chevrolet Malibu has suffered in recent years. That no longer appears to be an issue with the 2016 Malibu, which is simply caked with interesting elements. The wide, aggressive grille, expressive headlights and angled LED running lamps make the Malibu look like the Impala's much angrier little brother. In back, the Impala inspiration is there, but like the fascia, it's noticeably more aggressive, with a sharper cant to the taillights and a pair of large, integrated dual exhausts (at least on the 2.0-liter, turbocharged model being featured by Chevy). Designers also worked to give the 'Bu a bit more character in the profile, adding a pair of character lines to cut back on the last-gen car's slab-sided looks. While the exterior could almost be described as sporting, the brown-and-beige color scheme in the cabin is noticeably more relaxed. A large, central MyLink system sits atop the dash, while drivers will also have access to a dedicated display in the instrument cluster. A thick-rimmed, three-spoke steering wheel is a bit on the large side, but still looks like a nice piece to work. You can read a lot more about the new 2016 Malibu in our original post from early this morning. But before you do that, have a look at our full gallery of live images from the floor of the Javits Center. All-New Malibu is Larger, More Technological and Efficient New hybrid sedan projected to offer combined rating north of 45 MPG DETROIT – Chevrolet today introduced the all-new 2016 Malibu – a completely restyled midsize sedan engineered to offer more efficiency, connectivity and advanced safety features than ever. An all-new hybrid powertrain, which leverages technology from the Chevrolet Volt, will help offer a GM-estimated combined rating north of 45 mpg. The Malibu's standard 1.5L turbo powertrain is projected to offer 37 mpg highway. The 2016 Malibu is also longer and lighter, with more interior space and improved fuel efficiency. Its wheelbase has been stretched close to four inches (101 mm), and it is nearly 300 pounds (136 kg) lighter than the current model. "Midsize customers tell us they want great fuel economy, connected technologies, wrapped in a gorgeous exterior. This is exactly what the 2016 Malibu was engineered to do," said Jesse Ortega, Malibu chief engineer.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")