1971 Chevelle Super Sport Ls5 454 on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Silverado puts on a better face

When Chevrolet introduced the redesigned Silverado pickup for 2014, you, our loyal readers, gave the new truck's front-end a lukewarm response. Aside from saying it was ugly, one commenter came to the far more damning conclusion that this brand-new vehicle already looked dated. For 2016, Chevy has attempted to address opinions like that, issuing a comprehensive facelift to its bread-and-butter pickup. Designers cut way back on the chrome for 2016, fitting a body-color strip across the middle of the grille and going to a single-headlight design. Combined with twin LED running lamps, the new look is much more modern while still harkening back to the retro-ish look introduced a few years back. The new truck also gets a much more muscular and aggressive hood, while the front bumper is significantly more modern, and features vertical housings for what look like LED foglights. The bad news, here, is that there's only one picture, shown above. We have no idea what changes Chevy has made to the rear of the pickup, nor do we know what other versions of the truck beyond the Z71 seen here may be available. The Bowtie brand did, however, confirm that we'd see a wider application of the eight-speed automatic transmission, as well as a new version of the MyLink infotainment system, which will play nice with both Apple CarPlay and Android Auto. Look for much more on the freshened Silverado when it makes its official debut this fall. Until then, check out the press release and hop into Comments. We'd love to hear what you think about this facelift. 2016 Silverado: The New Face of Strong - Bolder, more sculpted look reflects Silverado strength, dependability - Available support for Android Auto and Apple CarPlay - Expanded use of 8-speed transmissions; additional safety technologies DETROIT – Chevy Trucks are on a roll, with Chevrolet pickup sales up 32 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup. "The redesigned 2016 Silverado will build on Chevy Trucks' legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies," said Sandor Piszar, marketing director for Chevy Trucks.

Official USPS Muscle Cars stamps coming to a mailbox near you

As much as our digital lives have cut down on our trips to the post office, there are still times that sending "snail mail" is necessary. With us car lovers in mind and philately in their hearts, the good folks at the United States Postal Service will introduce a new stamp design called "Muscle Cars" starting on February 22.
Designed by artist Tom Fritz, the new collection of stamps consist of five classic muscle cars: 1969 Dodge Charger Daytona, 1970 Chevrolet Chevelle SS, 1967 Shelby GT-500, 1966 Pontiac GTO and 1970 Plymouth Hemi 'Cuda. In addition to just the stamps, the USPS is also commemorating the new series with plenty of collectable memorabilia. Previous car-related stamps include 50s Sporty Cars from 2005 and 50s Fins and Chrome from 2008.