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Next-generation Chevrolet Colorado breaks cover in new spy photos

The next-generation Chevrolet Colorado broke cover in this fresh set of spy photos this week, giving us a glimpse of what to expect when GM's compact trucks are replaced in what is expected to be either 2023 or 2024.  Thanks to its still-extensive camouflage, this prototype doesn't give away a ton about the new Colorado's styling, but in profile, it appears as though the swoopy, upswept rear cab line might become a thing of the past. We wouldn't be surprised to see the new Colorado adopt a more angular, squared-off look more akin to that of its big brother, the half-ton Silverado. The Silverado is also expected to donate what may be the new Colorado's only powertrain. Taking a cue from Ford, Chevy is expected to offer the next-gen Colorado with just a turbocharged four-cylinder engine — the new corporate 2.7T in this instance. The large, 310-horsepower four-pot can easily take over for the 3.6L V6 currently available in the GM twins and one-up the 270-hp Ranger to boot. This would mark the end of both a V6 and diesel option being offered in GM's midsize trucks, and tracks with the company's slow, silent effort to eliminate lower-margin models. We say "trucks" because, well, whatever happens with Chevy is likely to translate to GMC. The Canyon will be due for replacement at the same time, and will likely carry on as a re-skin of Chevy's offering. We're not yet certain exactly when Chevrolet will start selling the next-gen Colorado, but given the reasonably complete state of this prototype, we expect it won't be long now. Rumors suggest it could hit the market in 2023 as a 2024 model.  Related Video: The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado

Chevy Crossvolt name kept alive in new trademark application

In April 2011 General Motors submitted a trademark application with the US Patent and Trademark Office for the word "Crossvolt." In November of this year, the application expired for lack of a statement of use. But in August of this year, GM applied again for the same trademark, leading some to believe that it intends to apply the name to a vehicle. That vehicle could explain the mule in sliced-and-diced Chevrolet Orlando bodywork caught in several spy shots this year, theorized to be some kind of Toyota Prius V or Ford C-Max Hybrid competitor; or it could be a production version of the Chevrolet Volt MP5 concept showed off at the Beijing Motor Show in 2010, which was about the same size as the Chevy Orlando. Or it could be none of those things – but the fact that Chevrolet is keeping it current makes us believe it will be... something. Featured Gallery Beijing 2010: Chevrolet Volt MPV5 concept View 13 Photos News Source: Fox News, Trademarkia Green Chevrolet GM Crossover Hybrid trademark uspto

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."