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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2016 Chevrolet Malibu Hybrid: 48 mpg for $28,645

With the 2016 Chevrolet Malibu Hybrid, General Motors wants to show it's as serious about mainstream hybrids as it is about mainstream midsize sedans. Keeping with the theme, Chevy announced the Malibu Hybrid will have a serious price tag of $28,645. Chevy said Thursday the 2016 Malibu Hybrid will go on sale in the spring, with that price also including an $875 destination charge. That's about $3,000 more than where the Ford Fusion Hybrid kicks off, and about $2,000 more than a Toyota Camry Hybrid LE. The big news being pushed with the Malibu Hybrid, however, is the fuel economy. GM says it's capable of 48 miles per gallon city and 45 highway, for a combined rating of 47 mpg. That's better than any other 2016 midsize hybrid sedan. Power comes from a 1.8-liter gasoline engine and an electric motor with a 1.5-kWh lithium-ion battery, producing 182 combined horsepower. That's competitive with both the Camry and Fusion. Chevy also likes to say it's roughly the same system as the one installed in the 2016 Volt – although with a smaller battery, larger gas engine, and without the plug – so the Malibu Hybrid has that halo effect going for it. With both this Malibu and 2016 Toyota Prius, there's a lot of activity around gas-electric hybrids amid lowering fuel prices and a raft of plug-ins and full-electrics. The gas-only 2016 Malibu was found to be, "at least good again," so the 2016 Malibu Hybrid should be able to attract those who want a competent midsize sedan with excellent fuel economy that awaits EPA verification. We'll go with that thought until we get to drive it. Related Video: NEXT-GEN CHEVROLET MALIBU HYBRID LT STARTS AT $28,645 Projected to offer 48 MPG city using technologies borrowed from Volt DETROIT – The 2016 Chevrolet Malibu Hybrid LT, which achieves a General Motors'-estimated 48 mpg city, will be available this spring with a starting price of $28,645. "The Malibu leverages knowledge and technology directly from the second-generation Chevrolet Volt," said Steve Majoros, marketing director of Chevrolet Cars and Crossovers. "By leveraging technology, we are broadening our level of expertise and lessons learned to bring consumers a world-class hybrid." With an all-new, hybrid powertrain that uses a slightly modified drive unit and electric motors used in the 2016 Chevrolet Volt, the Malibu Hybrid offers a GM-estimated 48 mpg city, 45 mpg highway – and 47 mpg combined, unsurpassed in the midsize car segment. Official EPA estimates are pending.

'Killing a Duramax' Gale Banks YouTube series methodically tunes a diesel to death

Learning or perfecting a skill by watching YouTube videos is known as attending YouTube University. GM Authority picked up on one of the video site's more fascinating courses, hosted by Gale Banks; in a fair world, he should be referred to as Professor Banks when it comes to diesel engines and truck tuning. A few months after GM introduced the updated L5P 6.6-liter Duramax diesel V8 in the 2020 Chevrolet Silverado HD and GMC Sierra HD that ships with 454 horsepower and 910 pound-feet of torque, Banks decided he wanted to methodically tune the engine to death. The purpose of the resulting series, called "Killing a Duramax," is to push more power out of the engine in order to discover which parts break and when — or, as Banks puts it, force-feed the Duramax "until the crank hits the street and the heads hit the hood." With that knowledge, Banks can figure out all the weak points on his way to building what he calls a "Superturbo," that being a supercharged, twin-turbo race engine with more than 1,000 hp. What makes the series fascinating is Banks' knowledge, paired with the company's comprehensive iDash engine monitoring system that keeps tabs on a glut of parameters every step of the way. So for instance, you get Banks explaining the differences between inches of mercury and barometric pressure, how those are different from the water content of the air measured in grains, then showing those readouts on the iDash, then explaining in detail how they affect the air density in the Duramax system. The stock Borg-Warner variable turbo gets a lot of airtime — Banks accuses it of being "out to lunch" because he feels it's the weakest link on the engine. That turns into a turbo teardown and a deep explanation of performance pitfalls, such as when air pressure on the turbine begins to diverge from the boost pressure coming from the compressor. Banks says he can keep close tabs on where power's coming from, because the iDash monitors the horsepower contribution provided by the ambient air, the turbo, and the intercooler separately. The major changes so far are a stouter Precision 7675 turbo and TurboSmart wastegate (episode 5), a twin intake (episode 6), a custom liquid-cooled intercooler from a marine engine, a new GM oil cooler and synthetic oil (episode 10), and new injectors (episode 11).