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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Kia Seltos, electric Cadillac and a looming Bronco | Autoblog Podcast #615

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder, and Associate Editor Byron Hurd makes his ABP debut. This week, they start with the cars they've been driving: the Jaguar XE, Kia Seltos, Hyundai Venue and Ford Escape. Then they dig into the news, including an upcoming Cadillac EV, Lincoln and Chevy sedans and the Ford Bronco. Finally, they help a listener replace his Jeep Patriot in the Spend My Money segment. Autoblog Podcast #615 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Jaguar XE 300 R-Dynamic S Kia Seltos Hyundai Venue Ford Escape Cadillac bringing EV to New York Auto Show Chevy and Lincoln dealers say they still want sedans Ford tells dealers the Bronco is weeks away from its global debut Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: 2020 Ford Escape 2.0T #POV drive

GM natural gas-powered vans recalled due to possible leak

General Motors is recalling almost 3,200 of its compressed-natural-gas powered utility vans because of possible leaks. GM and the National Highway Traffic Safety Administration (NHTSA) released a notice last week saying that 3,196 Chevrolet Express and GMC Savana CNG vans are on recall, though no accidents have been reported due to the possible issue. The recall is specifically for vans for model years ranging from 2011 to 2014. The recall stems from a potential leak from the compressed natural gas high-pressure regulator, and such a leak could cause a fire or explosion. GM will replace the vehicles' high-pressure regulator in order to fix the problem, will do it free of charge and is instructing owners to contact Chevrolet or GMC customer service to arrange for the parts replacement. Utility vehicle makers like General Motors have pushed for fleet sales of CNG-powered vans and trucks for the past few years and have touted them for their cheaper refueling costs relative to standard gasoline, not to mention the fact that natural gas can be readily sourced from throughout North America (thanks, fracking). According to CNGPrices.com, compressed natural gas sells for about $2.22 a gallon, on average, while the AAA is pegging the average price of gas at $3.34 a gallon. NHTSA has posted information on the recall here. Featured Gallery News Source: NHTSA via Reuters Green Chevrolet GM GMC Natural Gas Vehicles CNG gmc savana