1989 Chevrolet Caprice Classic 9 Passenger Station Wagon on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Recharge Wrap-up: Chevy bi-fuel Silverado 3500HD Chassis Cab, VW Car-Net works with Apple Watch

Volkswagen's Car-Net app will be compatible with the Apple Watch. Using the app, owners will be able to lock and unlock their car, check charging status or fuel level, locate their car, flash the lights, and honk the horn of their vehicle remotely from their wrist. E-Golf owners can begin or end charging or operate climate control through their Apple Watch. The app can also monitor other household drivers with speed and boundary alerts - perfect for the parent who lends their car to a teenager. Read more in the press release from Volkswagen. Chevrolet is launching the bi-fuel 2016 Silverado 3500HD Chassis Cab. The work truck will now offer a version that will run on both gasoline and compressed natural gas (CNG). "CNG burns cleaner and costs less at the pump than gasoline, making it an appealing option for fleets," says GM's Ed Peper. Companies like Southern California Gas Co. find that trucks like this meet their work needs and help them achieve their goals of greening up their fleets, GM says. Read more in the press release from GM. UPS has made a deal to buy renewable natural gas from Clean Energy Fuels. This make UPS the biggest user of natural gas in the shipping industry. Clean Energy Fuels, co-founded by T. Boone Pickens, will provide UPS with its Redeem brand natural gas, which uses methane captured from landfills. UPS hopes to log 1 billion miles with its alternative fuel and advanced technology fleet by 2020. "Our rolling laboratory approach provides a unique opportunity for UPS to test different fuels and technologies," says Mitch Nichols of UPS. "Today's RNG agreement will help mature the market for this promising alternative fuel." Read more in the press release below. UPS BECOMES NATION'S LARGEST USER OF RENEWABLE NATURAL GAS IN SHIPPING INDUSTRY New Agreement with Clean Energy Will Help Grow Market for Use of Methane Gas from Landfills as Fuel Atlanta, May 5, 2015 – UPS® (NYSE:UPS) today announced it has entered into an agreement to purchase renewable natural gas (RNG) for its delivery vehicle fleet from Clean Energy Fuels Corp. (NASDAQ: CLNE). The deal signifies UPS's plan to significantly expand its use of renewable natural gas for its alternative fuel and advanced technology fleet. The company has a goal of driving one billion miles using its alternative fuel and advanced technology fleet by the end of 2017. Clean Energy Fuels, co-founded by T.

Bob Lutz says Tesla remains 'fringe' brand

We've said it before, we'll said it again: Bob Lutz gives great quotes. From his toilet-themed opinion of global warming to Toyota's deity status, the man knows how to get your attention. His latest? Saying that Tesla Motors is and will remain a fringe brand. Take that, Tesla fanbois. This, of course, is the same fringe company that prompted Lutz and his former colleagues at General Motors to start working on the Chevy Volt around eight years ago. The same fringe company that has easily outsold the similarly priced (but don't call it a competitor) Cadillac ELR with its Model S. Lutz did clarify that the fringe status will only last until Tesla comes out with a mass-market electric vehicle that has a range of 200 to 300 miles. Lutz was on CNBC talking about the TSLA stock's recent performance, and he pointed out that even Tesla CEO Elon Musk says that the California automaker's stock is overvalued these days. Despite its prevalence around these parts, Tesla is not yet a household brand. But the company is working hard to get a cheaper, long-range EV to market in the not-too-distant future, so this fringe thing may not last much longer than that show Fringe did. Watch the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CNBC via Green Car Reports Green Chevrolet Tesla Green Culture Electric Hybrid PHEV cnbc