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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Has Chevrolet gotten the formula right with the Malibu?

Since the Malibu's return in 1997, there has been an internal issue with Chevrolet with getting the midsize sedan formula right in its own way. Let's be frank, the Malibu had a boring beginning as a midsize sedan in 1997. We got the dreadful sixth-generation Malibu in 2004 that brought us an SS model that really didn't deserve the SS badge on it. Hell, its saving grace was fleet sales. But the tides seemed to shift when the seventh-generation Malibu came on the scene in 2008. With the determination of making the Malibu more competitive with other cars in its class, a lot of hard work and effort was put into making the seventh-generation Malibu a timeless and well-crafted vehicle. As an owner of a 2012 Malibu 1LTZ, I have to say that Chevy has fully accomplished it. I love the nicely designed exterior, the interior was comfy enough for those long trips to work each and every day, and it was a very quiet car in my opinion. And its fuel economy was decent, not too bad. The New York Times in 2008 referred to it as "A super Accord, but from GM." In some comparisons, the Malibu was ranked higher than the Honda Accord and the Nissan Altima. It also received the North American Car of the Year award. Love it or hate it, the seventh-gen Malibu was an overall big success for GM. But then in 2013 we got the eighth-generation Malibu. GM gave it a botched release, releasing an Eco model first (that was later discontinued), then later in the year GM released the regular Malibu models. Shifting to a new platform didn't help it either. Even though it separated it further from the Impala, which was built on the same platform as the last-gen Malibu, the shrinkage in legroom, its OK design language, and a poorly crafted interior helped contribute to its overall lackluster sales performance. Not to mention the cars in its class got 10x better than the Malibu as well. Just 18 months after the 2013 Malibu went on sale it received a mild refresh to try to help its OK design, but it didn't help at all. The fate of the eighth-gen Malibu was sealed early on. But wait, a new light came from GM early last year. It came in the form of the ninth-generation Malibu. I have to say, when the curtain came off of it last year, a huge sigh of relief came from me. To me it seemed that Chevrolet took that determination it had in crafting the seventh-gen Malibu and increased it this time around.

Surprise! GM putting aluminum in next-gen pickups

Last month, General Motors launched a series of ads touting the benefits of steel over aluminum – specifically, with regard to the Chevy Silverado versus the Ford F-150. (Kind of. We're not sure what a grizzly bear has to do with anything.) We took issue with the ads, with editor in chief Mike Austin saying they "reek of insecurity, and distract from the Silverado's strengths that could be used for positive advertising." But what bothers us more, is that yet another report surfaced claiming anti-aluminum GM will indeed use the weight-saving material in its next-generation fullsize trucks. On Tuesday, GM announced a $877-million investment for its truck plant in Flint, MI. But Reuters says that huge overhaul is because the trucks will use "substantially different equipment than the tools GM uses today." The report specifically states, "People familiar with the company's plans say GM's next-generation pickups and SUVs will make use of various materials, including aluminum and lightweight steel, to shed weight and gain fuel efficiency to meet tougher federal standards." The Silverado already uses a few aluminum components in the engine and hood, and if more widespread use will help GM build its best fullsize trucks ever, then that's great. Honestly, we have no reason to doubt that aluminum will be used in the next Silverado and GMC Sierra. We just hope GM remembers that nothing is ever truly deleted from the bowels of the Internet when it launches the subsequent "look how great aluminum is!" campaign. Related Video: News Source: Reuters Green Plants/Manufacturing Chevrolet GM GMC Truck aluminum steel